Generally speaking, international famous brand clothing products enjoy a high reputation in the market because of their excellent fabric performance, novel design and stable and reliable quality. Because of its unique influence on the market and high price, some unscrupulous traders do not hesitate to make and sell fakes in order to make huge profits, which seriously damages the legitimate rights and interests of consumers. How can consumers avoid being cheated and hurt by fake goods?

Buy in a regular store. To buy branded clothing products, it is best to go to a large shopping mall or specialty store, and pay attention to check whether the specialty store (cabinet) has a franchise certificate granted by the brand.

Second, look at the unique signs of brand-name clothing. For example, the registered trademark of "Playboy" series products is rabbit head with bow tie, and its registered trademark is "Playboy". The trademark of genuine "Playboy" products is in the obvious position of each product, the rabbit head is clear and exquisite, and so are the English letters; The fake rabbit head is rough and irregular, or it has long ears, or it is tilted.

Third, check the clothing logo. If the origin of international brand-name clothing is outside China, according to national standards, the imported clothing products should indicate the origin (country or region) of the products and the names and addresses of agents, importers or sellers registered in China according to law. At the same time, the product name, product model and specification, composition and content of raw materials used, washing method, precautions for use and storage conditions, product standard number and quality grade should also be marked in Chinese.

Fourth, look at the fabric composition. According to the clothing logo, check whether the fabric composition content of the product is consistent with the actual situation. Generally, high-grade clothing products are equipped with small pieces of fabric for standby. Consumers can extract yarns in both warp and weft directions, conduct a burning test, and identify them from the burning state, smell and residual characteristics of the fibers.

Characteristics of odor residue during fiber combustion

Cotton burns quickly. The paper burns into fine and soft gray-black flocs.

Marijuana burns quickly, and the paper burns into a fine and soft gray floccule.

Silk curls and melts hair, burning loose and brittle black particles.

Hair curls, melts and burns slowly. Black scorch with loose and crisp hair.

Viscose fibers burn quickly, and the paper smells a little gray.

Polyester melt, black smoke, sweet, hard and black beads.

Fifth, look at the appearance and sewing quality. International brand-name clothing products are exquisite in version, comfortable in clothing fabric, high in quality in buttons, zippers and other accessories, very meticulous in workmanship, and even and fine in stitches, and should not have defects such as wire ends and stains.

6. Check the inspection report. Consumers can also check the inspection report of the quality supervision and inspection department when purchasing international famous brand products.