Author | Shijie Huayu

Editor | Lao Mao

Maoyan Professional Edition data shows that as of 23:20 on September 29, the number of the movie "Jiang Ziya" The pre-sale box office has exceeded 100 million. The number of people who want to watch Maoyan is 1.403 million, ranking first in the local want to watch list within a week.

In view of the fact that there are currently few blockbusters on the market, "Win the Championship" has not been able to change the decline after its release. As of press time, the cumulative box office of "Win the Championship" was 247 million. With the previous endorsement of the 5.023 billion box office of "Nezha: The Devil Boy Comes to the World", people have more reasons to look forward to "Jiang Ziya".

According to Maoyan Professional Edition data, the production companies behind "Jiang Ziya" include Enlight Pictures, Caitiaowu, China Transmission Hedao, and Cocoa Bean Films, all of which are affiliated companies of Enlight Media.

It can be said that the box office performance of "Jiang Ziya" is related to Enlight Media's future performance. For film and television companies at this stage, the company's performance is still tied to the box office of the film.

"Nezha: The Devil Boy Comes to the World" contributed 1 billion in net profit to Enlight Media in a single quarter. Therefore, if "Jiang Ziya" sells well at the box office, Enlight Media may be the biggest beneficiary, which will be very beneficial to boost the company's somewhat tired performance.

The semi-annual report released by Enlight Media shows that in the first half of 2020, the company’s revenue was 259 million yuan, a year-on-year decrease of 77.86%; the net profit attributable to the parent company was 20.572 million yuan, a year-on-year decrease of 80.46%; Net profit was -13.1876 million yuan, a year-on-year decrease of 119.22%.

As for the reason for the decline in performance, Enlight Media explained that due to the impact of the new coronavirus epidemic, the company's films such as "Jiang Ziya" and "Buckwheat Grow Crazy" that were originally scheduled to be released during the Spring Festival and Valentine's Day were withdrawn, resulting in the company's Movie box office revenue has been greatly affected. The company participated in the investment and distribution of ***three films that were released in 2019 and some of the box office sales were included in this reporting period, including "Manslaughter", "Two Tigers" and "The Party at Southern Station". The total box office during this reporting period was 377 million yuan.

This is Enlight Media’s worst mid-term performance since its listing.

The admission of "Jiang Ziya" is not only a good thing for the producers and producers, but also a blessing for the theaters and audiences who have also fallen into silence.