1, the target market is different: Amazon mainly faces the global consumer market, providing a wide range of goods, including books, electronic products, household items, clothing and so on. AliExpress mainly faces the global cross-border B2C market, focusing on providing a trading platform for China suppliers and global buyers.

2. Different charging models: Amazon mainly makes profits by charging sellers' sales commissions and service fees. AliExpress, on the other hand, provides free membership registration, but will charge a certain handling fee for the seller's transaction.