Author: [America] robin williams
Publishing House: People's Posts and Telecommunications Publishing House
Comments: Although it is very thin, it is a classic introduction. If you have never tried design, this may be the first design book you need to read. But don't think that reading it is enough.
turn a stone into gold by touching it—turn a crude essay into a literary gem
Author: [America] Steve Crook
Press: Machinery Industry Press
Comments: Although this book has been recommended badly, I still recommend it to beginners. Because it is thin enough and interesting enough. The experience of this book itself is consistent with the principles it tells, which makes it a very good reading experience. After reading it, you have some basic knowledge and principles about user experience, but remember, it is very basic. Don't go out to brag after reading it. This is a literacy book designed for CXO people to read on the plane.
3. Graphic design rules
Author: Debbie millman
Publishing House: China Youth Publishing House
Comments: Comparative foundation. The books in the graphic design law series are all similar.
4. Full course of American visual communication
Author: (USA) Ryan W. Konoff. Th, Xin Yan, etc.
Publishing House: Shanghai People's Fine Arts Publishing House
Comment: A classic textbook of visual communication. A book that all people engaged in the communication industry should read. It covers a wide range and contains a lot of information. Visual communication is the necessary foundation of design.
5. Design psychology
Author: (America) Donald Norman
Publishing House: CITIC Publishing House
Comments: A book that will change the way you see the world and change your design evaluation criteria. Although thin, very old. But the principles described in the book are enduring. The design is two-way. Design is to solve problems. Form follows content.
6. The story of art
Author: [England] Gombrich (Sir E.H. Gombrich)
Publishing House: Guangxi Fine Arts Publishing House
Comments: If you only have time to watch an art history, this is the best choice. We don't like reading art history because we read too many textbooks with bad appetite at school. Both the author and the translator are excellent. Art history will change the way you look at and evaluate art and enhance your aesthetic feeling.
7. History of Modern Design
Authors: (America) Rizman, translated by (Australia) Wang, etc.
Press: Renmin University of China Press
Comments: If you only have time to watch a design history, this is the best choice. Don't read books written by Wang Shouzhi. If you want to see it, read the original version of Meggs. This book is poorly translated and will be a bit boring to read. When reading history, don't memorize in order to be a knowledgeable person. When reading, you should always think about how the design changes and why a design is in that form in an era background. You can also get inspiration from the classic works of a hundred years ago and marvel that they are not out of date. You can also see from the pictures of many masters that to be an excellent designer, you need to know much more than design.
8. Visual Dictionary of Graphic Design
Author: (Switzerland) Gavin Ambrose/(Switzerland) Harris (Harris Press)
Publishing House: Shanghai People's Fine Arts Publishing House
Comments: Suitable for beginners to put it on the pillow and flip it casually before going to bed. There are some basic explanations and allusions in it. You need to know how to write those technical terms in English.
9. The birth of the product
Author: (English) edited by Hudson and translated by Liu Shuo.
Publishing House: China Youth Publishing House
Comments: Tell you how the real design works and comes into being. What you do on the paper and mouse is just a link in the chain. Don't limit your vision to your own strengths. The more you know about engineering, technology, materials, research, analysis, business operation and strategy, the higher you stand.
10. Basic Course of Role Design
Author: (English) Gavin Ambrose paul harris translator.
Publishing House: China Youth Publishing House
Comment: An easy-to-understand introductory book on typesetting. It contains most of the basic knowledge about fonts that you should know.
1 1.
Author: [Japan] Institute of Visual Design
Publishing House: China Youth Publishing House
Comments: There are not many books about color principles and color matching that can be recommended in Chinese. This is not bad. But you can't buy it either. You can find a pdf to download.
12. Design in Design | Full Edition
Author: [Japan] Kenya Hara
Press: Guangxi Normal University Press
Comments: Please read through the book. Although I don't like bestsellers, Kenya Hara's creation still surprises me. . I think this chapter about his understanding of design history is the most valuable.
Practical course of American advertising design.
Author: (America) Randa (R.), translated by Dai Liu
Publishing House: Shanghai People's Fine Arts Publishing House
Comments: Another big and comprehensive tutorial. Basic knowledge, industry and history are also easy to solve. Whether you want to do advertising design or not, it is very valuable to read.
65438+
Author: (America) Elam. K., translated by PG One.
Publishing House: Shanghai People's Fine Arts Publishing House
Comments: Grid system has a long history and is not out of date now. It is also good to know this design methodology, especially when typesetting. But I personally don't use this rational design method.
15. Representation of graphic design materials and special effects
Authors: (American) Fisher, Fan Fei, Liu Yutian, translated by Xu Mei.
Publishing House: Shanghai People's Fine Arts Publishing House
Comments: China designers have always been weak in materials and technology. Tools and implementation technologies will greatly influence your ideas and limit your creativity.
16. Graphic design technology: creative solutions for materials and printing.
Author: (English) edited by Mei Sen
Publishing House: China Youth Publishing House
Comments: It also helps you to understand the technology and materials. There are many unusual materials in the book, and they are not limited to flat materials. However, reading books alone is useless. Collect more samples of various materials and technologies, and be sure to see the entities. You can only feel it after observing the combination exercise.
17. Brand logo: 150 box top design.
Author: (America) Anne Stacia Miller
Publishing House: Shanghai People's Fine Arts Publishing House
Comments: But what kind of designer you are, you can't escape to do logo design in the end. This is not only a basic skill, but also a very important training method: demand refinement, conceptual abstraction, divergent thinking, inspiration capture, further analysis of trade-offs, realization: composition, color matching, typesetting, texture, and finally, introduce your design to impress customers. This book is very valuable for tracing back and analyzing the whole design process. This is much better than listing a large number of cases.
18. Logo font design Bible
Author: (America) Kobaga, translated by Wang Yi.
Publishing House: Shanghai People's Fine Arts Publishing House
Comments: In addition to LOGO design, you can also learn about font design (Latin font) by the way. Learn vector modeling by the way.
19. Master's Road: Full Analysis of Chinese Version of Photoshop (with CD)
Author: Zhao Peng
Publishing House: People's Posts and Telecommunications Publishing House
Comments: I haven't read the whole book, but I have read some excerpts from it. Because ps cs2 Wow! Not suitable for beginners, but the voluminous textbook when I formally studied PS is now out of print. PHOTOSHOP 6 encyclopedia. The Master's Road is the only book in this series written by China people. I think this book written by Zhao Peng is still very systematic, and it is also very good as a user manual.
20.PHOTOSHOP CS/cs2 ow！ book
Author: Dayton
Publishing House: China Youth Publishing House
Comments: After entering the door, you must read PS reference books. No matter how many PS masters you are, there will still be surprises in it. But I think the structural design is not good. Look at that! Don't mind the software version of the series. Within three generations, the impact is not great.
2 1.Adobe Illustrator cs3WOW！ book
Author: (USA) edited by Stuart and translated by Wen Feng.
Publishing House: China Youth Publishing House
Comments: The best counseling book I have ever seen. Best, best, best, suitable for beginners and advanced users. And fortunately, it belongs to an important tool of AI. To some extent, I think AI is more important than PS, because PS is a processing tool and AI is a creative tool. Graphic design, illustration, role design and UI design are all inseparable from it.
22. painter x wow! book
Author: (America) edited by Peng, translated.
Publishing House: China Youth Publishing House
Comments: If you plan to do design, I suggest you buy a graphic tablet and try painter (whether you have received training in painting or not). They will expand your creative style. This is the best course for painters at present, and the standard training course for painter X is also good, which can be used as a user manual for future reference.
In addition, I suggest that you must learn a 3D creation tool. You don't need to learn deeply, but you can do basic modeling and modeling. Finally, combining several tools will be very helpful to improve your creativity. But I haven't done this yet. So I don't recommend 3D books in the first place.
23. Consumer behavior
Author: (America) by Kanuk, translated in
Press: East China Normal University Press
Comments: Designers must also understand two areas: psychology and communication. If you only have time to read a book about psychology, I still recommend the one that is most practical and close to consumer behavior. (Design Psychology has nothing to do with psychology, a bad name translated by a bad publishing house. If you find this voluminous book difficult to digest, I suggest you read Influence and Social Animals first. Maybe you will fall in love with psychology. Then you can read some books about vision, gestalt and cognitive psychology. Very useful.
24. Emotional design
Author: [America] Donald A. Norman
Press: Electronic Industry Press
Comments: I think this book is underestimated. Some people say it's similar to design psychology, others say it's just a few words over and over again. But I can read different experiences from this book at each stage. When I come across many successful and great cases, I will think of the words in this book. I suggest reading the original English version.
25. Photographic textbook of New York Photography Institute (latest revision)
Authors: New York Institute of Photography, translated by China Photography Publishing House.
Publishing House: China Photography Publishing House
Comment: How can designers not take pictures? Hmm. Soon you will find that the gallery is not a good thing. Besides spending money, it will also make your design tacky and stylized. You can capture many good inspirations and pictures with your own lens. As long as it accumulates over time, you will get a gold mine.
26. New York Photography Institute Photography Textbook (latest revision) (Volume II)
Author: New York Institute of Photography, USA
Publishing House: China Photography Publishing House
Comments: Anyway, SLR is so popular now, so it is easy to produce digital garbage or wealth. It would be better to have an iphone4. Take pictures of things that can inspire you at any time.
27. Chinese version of design interface
Author: Jennifer Tidwell
Press: Electronic Industry Press
Comments: If you want to engage in UI/web design, you must read this book. Very good. I like both the translator and the author very much. It is not only a tool manual, but also full of theory, wisdom and experience. Just read the first four chapters, and you are deeply intoxicated.
28. Network Information Architecture (Third Edition)
Author: Peter Morville/Louis Rosenfeld
Press: Electronic Industry Press
Comments: IA design, I think many designers need this knowledge, not just UI or interactive design. Because the information revolution has profoundly changed people's lives in this era, its influence can be compared with the technological revolution. How interesting it is to master the knowledge about information, organize analysis methods and turn data into useful, intuitive and even interesting things. Information/data visualization is a very important and interesting design field in the future.
29. About the Nature of Face 3 Interactive Design
Author: Alan Cooper/Robert Lehman/David Cronin
Press: Electronic Industry Press
Comments: classic basic book of interaction design. As a UI designer, if you don't want to be a decorator in the end, read this book and stand higher.
30. Web interface design
Author: Bill Scott/Theresa Neil
Press: Electronic Industry Press
Comments: Good resource book, but don't use it wrong.
3 1. Plane Composition of Art Design
Author: (Japanese) Naoki, asakura
Publishing House: China Planning Publishing House.
Comments: Naoki Makura's set of books is relatively old, but it should still be cheaper to buy on Taobao. These books will help you solve the visual composition course that academic design has been teaching. Although it seems that their implementation is not modern enough, it is still a very useful basic training.
32. Color composition of art and design
Author: (Japanese) Naoki, asakura
Publishing House: China Planning Publishing House.
Comments: Good books have nothing to say. This book is completely different from the textbook Color Composition written by so-called experts and scholars in China. Although very old, but after all, learning is always changing! I have to admit that Japanese books on teaching are much more rigorous than those in China!
33. Light composition of art and design
Author: (Japanese) Naoki, asakura
Publishing House: China Planning Publishing House.
Introduction: In the broad modeling field, we have ushered in an active "light" era. The application of light in modeling field will continue to develop. In order to enhance the ability of future lighting design, this book mainly discusses the basic parts related to lighting modeling.
34. Three-dimensional composition of art and design
Author: (Japanese) Naoki, asakura
Publishing House: China Planning Publishing House.