1. Multi-category registration.

After you determine the trademark categories that you may be involved in, don’t rush to get it done. You also want to think about categories that may cause confusion about your product.

For example, if your product is a metal door (Category 6), you can register a non-metal door (Category 19) that is also in the "door" category. For another example, food is mostly distributed in categories 29/30/31. If your product is in one of the categories, you can also consider registering the other two categories together. This broadens your protection and avoids consumer confusion. You can also avoid the pain of objections by similar products after your own products become famous.

2. Determine the business scope.

To put it simply, you need to think about what business you will start and how you will make money. Then use this as a starting point to register according to the trademark classification.

For example, if you open a dessert shop, the business in the store includes milk tea and cakes. You can choose category 29 (milk tea: mainly milk), category 30 (cake), category 32 (milk tea: mainly tea). At this time, you also need to think about whether there will be some catering services? If so, it must also be registered in Class 43 (Catering Services).

It is very important to register the business that you may be involved in carefully. This can fundamentally avoid future trademark disputes and penalties.

3. Cross-category protection.

The third point is actually an advanced version of trademark registration protection. Cross-category protection is often carried out after the enterprise has a certain reputation in the province, city or even the country. At this time, you need to consider not only similar products, but also those categories that are completely unrelated to your product, but may cause damage to you if they have the same trademark.

Think about it, if your main product is drinks, but you are registered to sell toilet cleaners and paints, it will definitely create a bad association with users and cause harm to your brand!

Therefore, cross-category protection registration is something that a company must do to become successful. You can slow it down in the early stages of business development (but don’t forget about it), and wait until the business has a certain financial strength before registering.

Of course, the editor of Dashen Platform reminds you: in addition to these three points, small and medium-sized enterprises also often actively conduct trademark monitoring to prevent the emergence of similar trademarks from affecting the enterprise, and pay attention to those that have not been rejected and entered. Trademarks during the announcement period. Be sure to use legal weapons to raise objections when necessary. Defend your own rights and interests. It should be noted that the 45 categories of trademarks are only major categories, and there are specific sub-categories under each major category. You are welcome to consult the online customer service on the official website of Wanzhong Chuangye for free trademark inquiry.

Finally, the editor of Dashen Platform once again reminds us that in China, a country with a large number of trademarks, trademarks are everywhere, in all walks of life, and in all kinds of ways! In this era of intellectual property rights, competition for trademarks is particularly fierce, and it is even more difficult to successfully register a trademark. If you have registered a good trademark, you must maintain and protect your trademark! If you have a good trademark, register it as soon as possible!