JD.com’s product weight refers to a comprehensive index that improves product exposure. The influencing factor of JD’s product search is the weight of the product, and the core content of the product weight is: pit property weight, search weight and other weights. Search weight is what we call product popularity. The influencing factors include collections, additional purchases, attention, length of stay, click-through rate, conversion rate, etc., which will all affect search weight.

1. What does JD product weight mean?

JD.com’s product weight refers to a comprehensive index that improves product exposure.

The influencing factor of JD product search is the weight of the product, and the core content of the product weight is: pit property weight, search weight and other weights. Search weight is what we call product popularity. The influencing factors include collections, additional purchases, attention, length of stay, click-through rate, conversion rate, etc., which will all affect search weight.

2. What are the main factors that determine the weight of a product?

1. Title

The title plays a very important role in the weight of natural traffic. No matter if it is searched on any e-commerce platform, it will be a large number of posts.

2. DSR score

Needless to mention, every store has to pay attention to this. In recent years, the impact of DSR on product weight has become stronger and stronger.

The result of DSR depends entirely on the overall situation of the store itself.

3. Main picture of the details page

Many sellers know that psoriasis is not allowed in pictures, but this also depends on the category.

This is just like the title mentioned at the beginning. It does not mean that if you make the title well, it will definitely bring good results. This is just a factor that affects the weight.

Just like before, pictures could not be animated, but now videos can be used. This is an advanced process. The stronger you are, the better you will do. The same goes for details and is a factor that directly affects conversion rates.

4. Refund disputes

In the past, refunds accounted for a large part of the weight, which also caused many large stores to suffer.

Although the store does a relatively good job in all aspects, the quality of the products may not be up to standard and cannot satisfy buyers, which will result in a very high refund and affect the weight.

However, Taobao has also made adjustments before, and the impact on this part of the weight has been weakened.

5. Dynamic sales rate

This is definitely an indicator for Taobao’s store assessment. The larger the dynamic sales rate, the better. Sellers who want to improve their store’s dynamic sales rate can start by attracting traffic. Start with these three points, related sales and streamlining the number of products.

6. New products

New products in stores, whether it is the speed or the new product rate, is also a factor that affects the weight. Generally, large stores will pay more attention to this aspect. Of course, The specifics also depend on the category.

7. Penalties for violations

Penalties for violations must not occur. After all, for such a large platform, whether it is the self-inspection of the platform itself or the supervision of peers.

We are not allowed to make mistakes, so at some illegal boundaries, we must stop the car and not deviate.

Once penalties and points deductions occur, the impact on the weight will be more than one or two points.

There are many other factors, including the baby's click-through rate, conversion rate, completeness of the baby's attributes, collections, evaluations, etc., which are all factors that directly or indirectly affect the weight.