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What effect does the change of company name have on trademarks?
the name of the company is changed and the registered trademark is affected. Where the company name changes, the trademark under its name shall be changed according to law, and relevant evidential materials shall be submitted. If approved by the Trademark Office, a corresponding certificate shall be issued to the trademark registrant and announced.

legal basis

Article 18 of the Trademark Law of the People's Republic of China

You can apply for trademark registration or handle other trademark matters by yourself or entrust a legally established trademark agency to handle it.

article 41

where it is necessary to change the name, address or other registered items of a registered trademark, an application for change shall be filed.

article 3 of the regulations for the implementation of the trademark law of the people's Republic of China

where the name, address or other registered items of a trademark registrant are changed, an application for change shall be submitted to the trademark office. Where the name of a trademark registrant is changed, the certificate of change issued by the relevant registration authority shall also be submitted. If approved by the Trademark Office, a corresponding certificate shall be issued to the trademark registrant and announced; If it is not approved, it shall notify the applicant in writing and explain the reasons.

where the name or address of a trademark registrant is changed, the trademark registrant shall change all its registered trademarks together; If it is not changed at the same time, the Trademark Office shall notify it to make corrections within a time limit; If it is not corrected within the time limit, it shall be deemed as abandoning the application for change, and the Trademark Office shall notify the applicant in writing.