What do you need to know about trademark registration in Shanghai? How long will it take? Trademark is the foundation of every enterprise in the market. An enterprise may have no trademark for the time being, but it cannot have no trademark all the time. Perhaps at the beginning of the establishment of the enterprise, the person in charge felt that the popularity was not enough to get a trademark, so he would ignore the registered trademark. It is understandable that such an idea exists temporarily.

However, when the enterprise develops steadily and establishes enough popularity and influence around it, the enterprise must give up its previous ideas. At this time, it is more appropriate for enterprises to have their own independent trademarks. So what should we know about trademark registration in general? How long will it take?

First of all, we should know what kind of individuals or groups are eligible to apply for registration. Applicants for trademark registration must be enterprises, institutions, social organizations, individual industrial and commercial households, individual partnerships or foreigners or foreign enterprises from countries that have signed agreements with China, acceded to international treaties or handled them according to the principle of reciprocity. Individuals or groups that meet the above conditions may, on a voluntary basis, file an application for trademark registration with the Trademark Office with a valid business license.

In the classification of goods and services in China, there are 45 categories. When applying for a registered trademark, you should determine which category you are applying for according to these 45 categories, so as to apply for trademark registration with the Trademark Office.

To determine the date of application for trademark registration, according to the principle of first application adopted in China, once two trademark application dates appear one after another, the former trademark will be dealt with first, and then trademark infringement or cybersquatting will be implemented on the basis of this principle. The date of application for trademark registration shall be the date when the Trademark Office receives the application for trademark registration.

You can apply for trademark registration in person or entrust an agency to apply. Where a trademark application agency submits an application online, it can obtain a digital certificate from the Trademark Office for online filing, and the online filing date is the application date. Where an application is filed in paper form, the date of trademark application shall be the date when the Trademark Office receives the application.

As for the time for trademark registration, the shortest time is about one year. If there is any objection to China's review, the trademark is likely to be rejected, leading to the extension of the registration time or the direct replacement of the registered trademark for re-review.