Manage the market with an honest brand. Guanshengyuan owns China's famous trademarks - "Guanshengyuan" and "White Rabbit"; Shanghai's famous trademarks - "Guanshengyuan", "White Rabbit", "Buddha's Hand", "He" and a series of well-known trademarks - - "Sheng", "Tianchu", "Huatuo", "Pure Heart", "Every Food is Good", "Shiquan Thatched Cottage", etc. The "Guanshengyuan" trademark was recognized as one of the top 20 famous brands in China's food industry from 1981 to 2001. The "Guanshengyuan" trademark won the title of China's top ten most popular trademarks in 2001. The "White Rabbit" trademark was awarded the top ten trademarks with the highest public awareness in China. Products such as "White Rabbit Milk Candy" and "Guanshengyuan Honey" have maintained the first place in the market share of similar products in the country for many years. Within six years, the sales volume of "Hejiu" nutritional series products ranked second in China's rice wine market.

Inspire the team with excellent culture. The Guanshengyuan employee team is "loyal, enthusiastic, united and enterprising", carries out automated network office and ERP scientific management, formed and consolidated its own unique excellent culture, and cultivated a large number of technical, market and management talents as well as the core of sustainable development Competitiveness and competitive advantage. Guanshengyuan's "Business Strategy" has become a classic as an MBA case, and the "White Rabbit" and "Hejiu" cases are widely studied in universities such as Fudan University.

Make friends with guests with perfect service. Guanshengyuan has established a large-scale marketing network at home and abroad. 20 sales centers have been established in various provinces and cities across the country, forming more than 2,000 domestic sales and service outlets. The group company has registered trademarks in nearly 100 countries and regions, and has established long-term friendly business relationships with more than 100 foreign dealers, including Wal-Mart (the world's largest dealer).

Lead the future with advanced technology. Guanshengyuan has its own technology center and has obtained the Shanghai Municipal Technology Center Standard. It is working hard to build a national standard technology center. Its testing center is currently a national laboratory (CNAL). The group's candy production equipment, frozen food production lines, and flour product production equipment have all reached China's leading and world-class levels.