The trademark rights of franchise stores can be transferred. The transfer of trademark rights refers to the act that the owner of a registered trademark transfers the trademark rights generated by the registered trademark to others according to law. The transferor guarantees that he is the owner of the trademark, stating to whom and what type of trademark license has been issued before signing the contract, and the obligations of the trademark owner in the original license contract. Article 42 of the Trademark Law of the People's Republic of China * * * Where a registered trademark is assigned, the assignor and the assignee shall sign an assignment agreement and file an application with the Trademark Office. The transferee shall guarantee the quality of the goods using the registered trademark. Where a registered trademark is transferred, the trademark registrant shall transfer the similar trademark registered on the same kind of goods or the same or similar trademark registered on similar goods. The Trademark Office shall not approve the transfer that may easily lead to confusion or have other adverse effects, and notify the applicant in writing and explain the reasons. After the transfer of a registered trademark is approved, it shall be announced. The transferee shall enjoy the exclusive right to use the trademark from the date of announcement.