adidas Adidas

The world's number one sports brand originating from Germany, adidas has always represented a special status symbol, and this symbol Some people call it (the three lines of victory). Since its establishment in 1948, a

didas has helped countless athletes at home and abroad achieve great results and achieved many great achievements. Therefore,

adidas can also be said to be the best example of trust and respect from everyone.

Adidas founder Adi Dassler is not only a skilled shoemaker

, but also an athlete who likes sports. His dream is to "design and produce shoes for athletes" The most

fitting sneakers”. Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Due to his continuous research and development, the sports shoes he designed were loved by many top players.

Not only did it shine in the Olympic Games, but it also established a reputation as a gold medal on the sports field. With recognition from all walks of life, Adi Dassler founded the adidas brand in 1948 and used his years of shoemaking experience to make sports shoes more durable by utilizing the three lines on the side of the shoe. The discovery of the shape of athletes' feet was integrated into the design of new shoes, so the first pair of adidas sports shoes with three lines was presented to the world in 19

49 . Since then, people have continued to see the victory scenes created by the "three lines of victory" on the sports field.

Especially in the world of football, the support adidas receives is unmatched by any sports goods manufacturer.

Especially after adidas released a pair of spikes, they were supported and loved by top football players. In the 1974 World Cup held by West Germany, more than 80% of them

< p>All the players on the field chose adidas football shoes, which shows the power of adidas in world football at that time.

In the 1998 World Cup in France, the French team relied on the superior performance of adid

as football shoes to exert super-level strength and beat the crowd to win the championship. French football became famous

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Zinedine Zidane even won the title of World Player of the Year in 1998, once again proving that adidas's "Three Lines of Victory" guarantee continues to this day. In addition to football, adidas also plays a leading role in basketball and track and field. ,

Sports such as tennis, baseball, boxing, swimming and the latest extreme sports also have a place.

Many top athletes are impressed by the adidas brand; among the stars in the NBA, the temple of basketball

, the once dominant Jia Ba, the well-known Antoine Walker and the current quite Kobe Bryant, the most promising player who has attracted much attention; in the professional tennis world, there are the retired Swedish star Eberg and the German "Jade" who once dominated the back seat. Rakshasa" Graf, as well as this year's rising "British New Hope" Tim Henman and the Russian beauty Anna Kournikova, as well as the little queen Hingis who just entered the Internet; On the baseball field, there are the New York Yankees who won the 1998 American Major League Baseball Championship.

On the boxing ring, there is Ali, the greatest heavyweight boxer of this century; on the track and field, his reputation is even more impressive. Everyone is familiar with it

Known. In China, adidas has successfully sponsored the Chinese national football team.

Today, adidas still adheres to AdiDassler's concept of perfect shoemaking and continues

to exchange experiences and needs with world-class top athletes and coaches. After a series of repeated tests and tests,

The development of various ergonomic products can not only help various professional athletes improve their sports performance,

but also satisfy the needs of general market consumers for high-quality sports products. need.

In recent years, adidas has not only made new breakthroughs in design and function, but its representative three-line design concept has also set off another wave of fashion trends, sweeping across the current fashion trends. The new generation of young people has formed new popular styles, leading global sports products towards a more diversified vision. Using high-quality, high-tech products to ensure users' needs and perfect sports performance in sports -

- is the characteristic of adidas.

NIKE

Phil Nike is an athlete with mediocre skills participating in the 1-mile race. His best time is 4 minutes and 13 seconds. , did not enter the ranks of world-class athletes (with a score of 4 minutes). But he was trained by the famous coach Bill Bowerman at the University of Oregon in the late 1950s. In the 1950s, Bowerman made Eugene, Oregon famous all over the world because of his world-record-breaking long-distance running championships year after year. He was constantly trying on various sneakers, and his opinion was that a running shoe that was an ounce lighter would have a great effect on winning races.

While studying for his MBA at Stanford University, Phil wrote a paper showing that the Japanese could

make sneakers the same way they made cameras. After receiving his degree in 1960, Phil Nike went to Japan and went to Onichuka Company to apply for the qualification to sell Tiger running shoes in the United States. When he returned to the United States, he brought Bowerman samples of shoes made by the company.

In 1964, Phil Nike and Bowerman began a partnership. They each spent $500 to form the Bluelee Shoe Manufacturing Company to produce soles for Tiger running shoes. They put the finished product in the cellar of Phil Nike's father-in-law's home, and in the first year they sold $8,000 worth of imported shoes. During the day, Phil Nike worked as an accountant at Cooper's Co., Ltd., and at night and on weekends, he peddled sneakers along the street, mostly to middle school sports students. Team.

Finally, in 1972, Phil Nike and Bowerman finally invented a shoe of their own and decided to

make it themselves. They contracted production tasks to Asian factories with cheap labor and named the shoes Nike, after the Greek god of victory. At the same time, they also invented a unique logo Sw

oosh (meaning "swish"), which is extremely eye-catching and unique and can be found on every Nike product

kind of mark. Nike shoes made their competitive debut during the 1972 Games qualifiers in Eugene, Oregon. Marathon runners who were persuaded to wear the new shoes finished fourth to seventh, while athletes wearing Adidas shoes finished in the top three in the qualifying rounds. One Sunday morning in 1975, Bowerman was tinkering with a propane rubber in a waffle iron mold. Made into a new type of sole, this "waffle dry" style sole has small rubber round spikes that make it more elastic than other popular soles on the market. This

product innovation—seemingly simple—first launched the careers of Phil Nike and Bowerman. However, the real driving force that pushed Nike to the forefront in the US market was not product innovation but imitation.

Nike used Adidas products as models to imitate them. As a result, the imitators defeated the inventors.

Practice has proved that the "waffle" sole invented by Bowerman is very popular with athletes. Therefore, as the market conditions improved, sales of this kind of sole reached 14 million U.S. dollars in 1976, while the previous year's sales were 8.3 million U.S. dollars. In 1972 Only $2 million per year.

Nike is a leader in the shoe industry due to its meticulous research and development of new styles of shoes.

By the late 1970s, Nike's research and development department employed nearly 100 researchers. The company

produces more than 140 different styles of products, some of which are the most innovative and technologically advanced

on the market. These styles are based on different foot shapes, weights, Designed for different running speeds, training plans, genders and different skill levels

.

By the late 1970s and early 1980s, demand for Nike was so great that its 8,000 department store, sporting goods and shoe dealers 60% of them order in advance and often wait for half a year for the goods to arrive. This provides great convenience for the completion of Nike's production plan and inventory cost plan

. Nike's sales were US$14 million in 1976, rising to US$640 million only six months later. Nike's market share is 33%, ranking first in market share. Two years later, it was even further ahead, with its market share reaching nearly 50%. Adidas's market share has been reduced, not only much lower than that of Nike, but American companies such as Brooke and New Ballance have also become a concern for it opponent.

In the "American Industry Annual Report" published in "Forbes" on January 4, 1982, Nike was rated as the most profitable company in the past year. Ranked first in the industry.

UMBRO

UMBRO, an internationally renowned brand with a history of 78 years, is a football apparel manufacturer based in the UK.

It was established in 19 It was founded in 2004 by the British Humphreys brothers. The brothers merged the five English letters in their English name (HU

MPHREYBROTHERS) into the word UMBRO, and then added the diamond double rhombus pattern to become the registered trademark of UMBRO today. .

During Umbro's growth, he has won World Cup honors with many powerful teams, including

The 1966 World Cup champion England team, which was also Umbro's most successful team in the same year. A glorious historical moment, when 15 teams entered the last 16 teams wearing Umbro jerseys. With a history of more than 70 years, Umbro

has been developing steadily with the brand concept of focusing on football. It has now become a world-famous supplier of professional football clothing and equipment. All football-related equipment is available.

Kappa Kappa

In the early 1970s, a profound social and cultural change took place in Italy, which can be called resistance

Rebellion and rebellion Era. During this change, clothing has also adapted to the new lifestyle. Kapp

a is the product of this change.

With the support of strong sponsorship activities, Kappa signed a contract to sponsor Italy's Juventus Ventus Football Club in 1981, and then successfully sponsored the United States to participate in the 1984 Los Angeles Olympic Games. National

Track and field team. In the sponsorship activities, the use of innovative fabrics, unforgettable designs

and products representing the brand language and brand image provided by the Kappa brand played a key role, making the Kappa brand's

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Famousness increased rapidly.

BasicNet, the brand owner of Kappa, has developed a high-level licensing transaction method.

It also has multiple exclusive franchises and technical sponsorship projects with world-renowned football teams. The advantage of this high-profile local operation is that it is direct and efficient. Thanks to these specific market behaviors that are in line with localized development, including sponsorship of relevant clubs, these sponsorship activities have enabled the Kappa brand to continue to appear in the media; and Including sponsorship of well-known pop singers and rock bands, the appearance of affinity

and the influence of advocating youth culture are the magic weapons for the Kappa brand to win.

The Kappa brand's correct brand positioning in line with market rules has enabled Kappa's business content to enjoy rapid growth around the world. At present, Kappa has entered more than 60 countries and regions in Europe, Asia, America, Oceania and Africa through franchising and direct distribution

.

The development of Kappa's international market is based on the development and rapid growth of the franchised agent network

BasicNet will provide franchised agents with complete business technology; for localized market development, BasicNet will provide strategic guidance to enable them to operate in a standardized manner within their regions.

Fila

The Fila brand was founded in 1926 by the FILA brothers in BIELLA, Italy.

In the 1970s, in order to cooperate with the diversification strategy, we expanded the sportswear business, which had a bright future at that time, and successively developed tennis, skiing, swimming, golf, and mountain climbing. , until the recently added basketball and football uniforms.

Today's Fila has won a reputation for its excellent products, wide range of uses and novel designs. Its products are sold in more than 30 countries including Paris, Rome,

Los Angeles and Tokyo.

NewBalance New Balance

New Balance NewBalance's unique understanding of shoemaking is that it believes that the most important quality of sports shoes is comfort and fit. Comfortable and fitting shoes can Let you better demonstrate your sports potential. In view of the fact that different people have different widths and heights of their feet, NewBalance insists on producing sports shoes in six widths, two heights and 18 different lasts. This is unique in the world; at the same time, it insists on retaining the concept of American manufacturing and "shoes are the best spokesperson", and continuously invests in employee training and technological innovation. on, striving to be the technological leader in the shoe industry. Today's NewBalance

sneakers have excellent shock absorption, stability system and directional control functions. They are truly known as the "king of jogging

shoes", allowing customers to feel the While providing a comfortable fit, you can maximize your athletic ability.

Currently, NewBalance is the second largest sports brand in the United States and the fourth largest in the world.

REEBOK

REEBOK's predecessor was headquartered in the UK. For more than 110 years, the image of professional sports products has been cooperating with many Olympic Games and involving various sports events around the world. Reebok International Co., Ltd. is a well-known sporting goods company with an international reputation, focusing on the design, promotion and sales of sports and leisure clothing/footwear and sports equipment. It has subsidiaries Its well-known brands include: Reebok, Rockport, Greg Norman and footwear products produced under the Polo Ralph Lauren trademark. Reebok exclusively develops, produces and manufactures all NBA exclusive basketball shoe series, and in October 2003, it signed a commercial sponsorship contract with Chinese star Yao Ming.

PUMA

PUMA is a large multinational company that originated in Germany and mainly produces shoes and sportswear.

Rudolf? Dassler joined his brother Adolf in 1924? Dassler (nicknamed "A

di") is located in the Dassler company in Herzolach, and will soon change the company's name to Dassler Brothers. 1

In the mid-1930s, Dalles Brothers grew into a leading brand of global sports shoes with nearly a hundred employees and more than 30 styles. After World War II, the Dalles Brothers Company resumed business with 47 employees.

And extracted rubber from canvas and U.S. military fuel tanks to make the first post-war sports shoes.

In 1948, Adolf Dassler changed the name of the Dassler Brothers Company to adidas with the combination of his own name ""Adi"" and ""da

s". The brothers parted ways, and his elder brother Rudolf Dassler established another PUMA company with the same direction as Adidas, focusing on the production of sporting goods. Become a competitor.

In 1986, PUMA joined the stock exchanges in Munich and Frankfurt. Today, PUMA has 3,200 employees and sells products to more than 80 countries. In 2003, the company's assets reached 1.2 billion euros.

PUMA's shoes and clothing are extremely popular in the hip-hop graffiti culture, both in the United States and abroad.

PUMA, along with adidas, is one of the representatives of hip-hop culture in the 1970s and 1980s.

Decathlon

1976 - Michel Leclercq opened the first large-scale sports product self-selection supermarket in Englos (northern France) near Lille. A brand new concept: in the same shopping mall,

Provide sports products with the best prices for all sportsmen - from beginners to professional enthusiasts.

1986 - In order to ensure the design and production of its own brand products, Decathlon established its own production department (Decathlon Production) in 1986. In the same year, Decathlon

The first store outside France was opened in Dortmund, Germany. In 1988, with the establishment of Decathlon's production department in Asia, the company's production business began to become international.

1996 - Tribord, a water sports brand and Quechua, a mountain sports brand - the two earliest private passion brands founded by Decathlon.

1999 - Decathlon crosses borders and opens its first concept stores in the United States (Boston area) and the United Kingdom (London).

In the same year, Quechua, a mountain sports brand, established its product research and development center in the Mont Blanc mountainous area of ??France.

2003 - With the opening of China's first concept store in Shanghai, Decathlon opened a new blueprint for its international development exhibition

. Decathlon China's first typical sports goods professional large supermarket opened successfully in Huamu, Pudong New District, Shanghai

2004-2005 Water Sports Tribord, a water sports product brand, its design

The team is based in Hendaye on the Atlantic coast to be closer to product users. Then came the Géonaute/ Aptonia brand to create more comfortable products for adventurous sports enthusiasts. In 2005, new brands were born: Kalenji (running) and Fo

uganza (horseback riding)

In 2004, Decathlon had 5 production branches in China, each established in Shenzhen. , Guangzhou, Shanghai, Tianjin and Taiwan. One-third of the products in Decathlon’s global shopping malls come from China. Today, Decathlon

China has more than 700 Chinese employees. Today, Decathlon has 5 sports supermarkets in China (4 in Shanghai,

1 in Guangzhou)

MIZUNO Mizuno

MIZUNO is one of the world's leading sports brands 1. Serve all kinds of sports. Mizu Corporation of Japan

Non Co., Ltd. is recognized by the International Olympic Committee as a sponsor of the Olympic Games. Shanghai Mizuno Co., Ltd. is one of the main production bases in Asia. It has three factories for garments, baseball gloves and golf clubs, and a department responsible for the operation and sales of the Chinese market. Domestic Sales Department. A complete set of imported Japanese equipment, technology and management mechanisms. Production and processing

Export products, while relying on Japanese technology to continuously strengthen the development and market expansion of domestic products. MIZU

NO has a complete range of products, covering almost all major sports. Product development is based on extensive scientific research to ensure that sports are more comfortable and safer. At the same time, we firmly believe that only by combining technology with human sensibility can we create perfect quality. While expanding the product range, we continue to adopt new technologies, develop new products, and enhance product functionality to meet the needs of today's market. Quality control of excellence is the foundation of MIZUN

O products.

Mizuno was founded in 1906 by Japan's Mizuno Co., Ltd. After nearly a century of continuous efforts

it has become the world's leading manufacturer of sports equipment, clothing and footwear. . We strive to serve all kinds of sports

projects and strive to make sports life more enjoyable and exciting. The product range is complete, covering almost all major sports items, reaching more than 300,000 categories.

Mizuno product development is based on extensive scientific research and combines technology with human sensibility to create perfect quality. It uses imported high-quality fabrics and has reliable performance

. The image is steady and generous, orthodox and capable, abandoning the cumbersome and fancy, full of vitality, giving people confidence and strength

Shanghai Mizuno Co., Ltd. is one of the major production bases in Asia. It has three factories for garments, baseball gloves and golf clubs, as well as a domestic sales department responsible for the operation and sales of the Chinese market. Striving for excellence

Quality control is the foundation of Mizuno products.

CONVERSE

☆CONVERSE (Converse) - synonymous with loving sports and loving life

Everything around me is under my control, I am optimistic and happy , unique...

Synonymous with love of sports and love of life--CONVERSE How many eternal firsts are there in the history of

Converse? In the early days of basketball, people didn't have much idea about what shoes to wear to play.

Until the superstar Chuck, known as the "ambassador of basketball". CHUCKTAYLOR

The world's first pair of canvas basketball shoes came into being when he met Mr. Converse (MRCONVERSE).

The year was 1917. That year, basketball seemed to have regained the dignity and confidence that a sport should have.

Converse, founded in 1908, has created a global canvas shoe kingdom.

It ranks first in the world in terms of sales and styles. In the Chinese market, three series are currently on the market: ALLS

TARCHUCKTAYLOR (all-star classic canvas shoes), JACKPURCEL

L (open smile), and PROSTAR (classical canvas shoes), 50 A variety of styles and colors allow young people who are unwilling to be bored to play with colors in a high-profile way and go out in high spirits.

ALLSTARCHUCKTAYLOR The world’s first pair of ALLST in 1917

AR canvas shoes were born in the US CONVERSE company and were known as the “ambassadors of basketball

in the early 20th century. The American professional basketball superstar CHUCKTAYLOR (Chuck Taylor) can't put it down

this new canvas shoe. He firmly believes that ALLSTAR shoes can allow basketball players to gallop on the court.

< p>Exercise full play, so no matter where he goes, he will always bring a pair of ALLSTAR canvas shoes, and enthusiastically recommend ALLSTAR canvas shoes to friends, basketball players and coaches around him, and based on basketball sports< /p>

Based on the requirements and personal experience of sports shoes, I personally participated in the improved design of ALLSTAR canvas shoes, making them more suitable for basketball.

In 1923, in recognition of his contribution to ALLSTAR canvas shoes, CONVERSE decided to use CHUCKTAYLOR's signature as part of the ALLSTAR trademark. ALLSTARCHUCKTAYL

OR canvas shoes were born. More than half a century has passed, and the All-Star classic canvas shoes have become a household name synonymous with canvas shoes around the world. It has created the world's only record of selling 600 million pairs of a single shoe type. Like McDonald's,

Coca-Cola, Ford, and Levi's jeans, they have become symbols of the traditional American cultural spirit. ALL

The original design of ALL

STAR uses canvas as the material, which is not only wear-resistant, but also washable by a washing machine. It is environmentally friendly and pollution-free. At that time, ALLSTAR had only one color - white. In 1966, ALLSTAR launched a color series, breaking the long-term single color policy. With the continuous advancement of science and technology, more materials such as leather and rubber are gradually used as raw materials for shoemaking. In the 1970s, influenced by the hippie trend, fashion began to move closer to a natural and primitive feeling.

ALLSTAR

At that time, it seemed particularly retro. It was very convenient to wear and match. You could wear it freely wherever you went, making life simple

from complexity. In 1996, ALLSTAR launched ALLSTAR 2000. The original canvas material of the upper was changed to leather, completing a striking change in ALLSTAR's history. Based on the original AL

LSTAR, the oldest sneakers are given the most dazzling appearance.

As one of CONVERSE’s classic canvas shoes, JACKPURCELL is named “Open Smile” because of the special SMILE curved design of its shoe

toe. JACKPURCELL comes from the world champion active in Canadian badminton in the 20th century. Sports such as badminton, tennis and squash require durable and suitable sports shoes. JACKPURCELL independently researches and improves the shoes, and participates in the development and planning. In order to commemorate them Contribution, this sneaker is named after JACKPURCEL

L. Later, JACKPURCELL provided special sports shoes for the most advanced sports games, thus winning the popularity of professional players in all the American DEBIS Cup games.

JACKPURCEL

L’s superior craftsmanship and unique styling are also favored by Hollywood’s elite. Hollywood legendary movie stars JA

MESDEAN (James Ting), DUSTINHOFFMAN (Dustin Hoff

Man), GEORGE HARRISON of the BEATLES (Beatles) band

< p>Harrison) are all fans of JACKPURCELL. Dustin. Hoffman wore JACKPURCELL in the film "The Graduate". As time goes by, JACKPURCELL's unique charm remains unchanged. In 2000, JACKPURCELL landed in mainland China. Black,

white, pink, khaki, coffee, sapphire blue, navy blue, apple green and other colorful colors are on the scene, with wear-resistant and flexible canvas uppers and unique appearance design. , the consistent tradition of paying attention to details shows the timeless elegance of the classic family.

PROSTARPROSTAR's unique "Star Arrow" logo has been used since CONVERSE

was founded. The "Star Arrow" logo accompanies Dr. J (JULIUSERVING),

"Magic" Johnson (EARVINJOHNSON), and "Big Bird" Bird (LARG

YBIRD) on the NBA court Created one popular basketball myth after another. Now,

the "Star Arrow" logo is no longer limited to the stadium. PROSTAR's simple and unique logo and simple color combinations

teach people fond memories of the innocent era and give a new interpretation of the retro trend. In Japan and South Korea, P

ROSTAR has become the best-selling shoe after JACKPURCELL.

Japanese dramas have attracted more and more people’s love. The super popular idol Kimura Takuya has become the spokesperson of fashion.

In Japan, South Korea, Taiwan and other places, as long as Kimura wears whatever Clothing, whatever clothing will be popular. Kimura Takuya

The favorite shoe brand is CONVERSE. The shoes on Kimura Takuya's feet in "Life is Beautiful" are CO

ONESTAR from NVERSE. Noriko Sakai, the heroine of the Japanese drama "Love at Sunset", also has a special liking for C

ONVERSE. CONVERSE is the Hari people’s first choice for fashion. In Japan and South Korea, CONVERSE is the number one brand of sports and casual shoes. CONVERSESHO

P can be found on the streets of Japan and South Korea, with a dazzling array of products. Entertainers who go to Japan for filming or sightseeing enjoy buying CONVERSE shoes there.

Mainland youth idol drama actress Xu Jinglei met CONVERSE in Ginza, Tokyo, and later became CONVERSE's spokesperson for mainland China.

Chen

Xiaochun, Zhang Ziyi, Lin Xiaopei, and Su Youpeng all love CONVERSE. CONVERSE has created a global canvas shoe kingdom, ranking first in the world in terms of style and sales.

When Dr. J - Julius L. Erving took off from the free throw line and dunked, a legendary name was immediately engraved on the NBA's "Pantheon". Engraved with Dr. J’s name, there is also a great classic that does its part

—CONVERSE basketball shoes. Just like the "magic shoes" with magical powers from elves in ancient mythology,

Dr. J, "Magic" Johnson, "Big Bird" Bird, "Big Mom" ??Larry, and "Rebound King" Rodman< /p>

And "Postman" Malone both wore CONVERSE and created popular modern myths one after another.

A century-old brand comes to China. In 1993, CONVERSE teamed up with the world's shoemaking giant - Bao

Yuan Shoe Industry to serve as the brand spokesperson for the Chinese market

NAUTICA

The origin of the NAUTICA brand In 1983, with 6 men's jackets, the world-famous Chinese fashion designer David Chu (Mr. Zhu Qinqi) founded the Nautica brand in New York,

and served as the brand's chief designer. . Since then, the simple sail logo has become famous on the international stage.

The Nautica brand has always been synonymous with ocean and adventure sports. Since its establishment in 1983,

Nautica has written a legend in the fashion industry of "modern interpretation of American classics".

DavidChu’s design concept highlights perfection in functions and details, and outlines a modern lifestyle of “vitality, adventure, and positivity” with a series of classic designs with a modern flavor. .

NAUTICA has been in the world for twenty years. Under the guidance of David Chu, Nautica has developed into a complete lifestyle brand. Products include casual wear, competition series, men's and women's cowboy series, men's formal wear, women's swimwear, men's and women's pajamas, men's underwear, children's clothing, and a full range of accessories, glasses, and watches. , fragrances and homewares.

Nautica’s 25 series of products are sold in the United States and more than 50 countries around the world, including Canada

and Central and South America, European countries, Australia, Japan, South Korea, Indonesia, Malaysia, and

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Singapore, Thailand, Mainland China, Taiwan, Hong Kong, the Middle East, etc. Nautica has more than 100 independent stores in the United States and abroad, as well as more than 1,300 specialty stores in high-end department stores.

Nautica, which occupies a leading position in the global high-end casual wear field, currently leads the way with Polo,

CK and Tommy brands. In 2002, Nautica's sales and popularity ranked first in Central America and parts of Europe.

NAUTICA in China In 1994, the Nautica brand entered the Chinese market and opened its first independent store in Shanghai in the same year.

Full of American style and healthy colors, the Nautica brand has quickly become the leader in China's high-end men's casual clothing field with its unique style and excellent quality.

Speedo Speedo

The sports product retail market continues to evolve, and operators are constantly using tricks to attract consumers.

International swimsuit brand Speedo, taking advantage of the Athens Olympics this year, launched the "fastest swimsuit in the world" with its high-tech second-generation shark suit (F

astskinFSII). Momentum. Li Huixin, Dep

utyDivisionManager of the company, said that promoting

brands for partners in the local market will help increase sales and achieve a win-win situation.

The distributor of Speedo products in Hong Kong is Yingmai Co., Ltd. It is a joint venture between Hong Kong's Swire Group and Britain's Pentland Group.

Currently, Speedo's products are divided into 4 categories: including competition swimsuits that help remove water, such as the "Racing and Winning Series" of shark suits, and the "Super Durable" swimsuits "Special Series for Water Practice", "Children's Swimming Beginner Series" for children's swimsuits, and "Fashionable and Casual Series" for beach shorts.

Professional-grade product positioning Speedo launches more than a thousand new products around the world every year. Li Huixin revealed that since the brand was introduced to Hong Kong 6 years ago, it has maintained close contact with the headquarters and cooperated with global promotion strategies every year, introducing about 300 flagship products. "The product price positioning is divided into two major levels: casual swimwear. This year

sandproof (grain) beach shorts are the focus product, priced at $199~$399; as for professional-level competition

Swimsuits are priced from $799 to $4,000.”

Swimsuit sales generally start from June to August, and Speedo sells them earlier in February and March every year.

Introducing new swimsuits. She pointed out that Speedo has an advantage over other competitors in terms of brand positioning:

Since the company has always produced professional-grade swimsuits, most of its core customers are professional swimmers, swimming club members, etc., and swimming

Hands training is available all year round. Therefore, the sales of general swimsuit brands are generally affected by seasonality, but Spe

edo is able to maintain stable sales throughout the year.

If it is detailed enough, you can get points and leave~~~Owner~~