Of course it belongs to the category of graphic design. Mascots usually have a graphic design first, and then make 3 d images or objects according to the graphic design.
How to design the mascot of the sports meeting? 5 points
1, the design scheme that the nation represents the animal or national cultural characteristics and the Olympic spirit.
Generally speaking, the mascots of high-level games are designed with reference to local representative animals or symbolic culture with local characteristics. For example, at the 1990 Beijing Asian Games, China used the panda as the mascot. Five anthropomorphic Fuwa were used in the 2008 Olympic Games. Their prototypes and headdresses contain the connection with the ocean, forest, fire, earth and sky. Their image design uses the expression of China's art of spreading hunger, and shows the splendid culture of China.
How to design a campus mascot (illustrated)
Liu Ying primary school
How to design a school mascot?
Of course, this should be combined with your school spirit and campus culture and so on. And mascots are usually designed with some cute or distinctive animals. That's all. I hope I can help you find some ideas. Have fun.
Please talk about how to design and introduce mascots.
Design mascot
Brand mascots refer to cartoon shapes abstracted by choosing suitable characters, animals or plants to strengthen brand personality and highlight product characteristics. As an important symbol of the brand, it is approachable, cute and interesting, which makes the brand more acceptable to the public or target consumers. It is the product of the brand's development to a certain stage, the measure and requirement to strengthen the brand, a powerful means to beautify and activate the brand, a positive and important role in enhancing the brand's closeness and loyalty, and an indispensable part of strengthening the brand.
The world's first mascot, which was born in an enterprise and used by the enterprise as a commodity promotion, is a kind of cloth toy named "Dog Bite", which was produced in a food and beverage enterprise during the British industrial revolution in the18th century. At that time, people bought two roasted hot dogs and got a "dog bite". After World War II, mascots gradually played an increasingly important role in enterprise activities and became one of the enterprise identification systems (VI). Mascots frequently appear and flourish in commercial activities in developed countries and become one of the important spokesmen of enterprises. For example, Mickey Mouse in Disneyland and Uncle McDonald in McDonald's. And Haier's "little brother and little sister" in China is also world-famous.
However, due to the backwardness of modern management consciousness, mascots have been difficult to become an important part of image building, brand management and marketing promotion of beverage enterprises in China. In China, many beverage companies don't know what mascots are, why they should be used and how to use them. It is reported that in the commercial promotion activities of most beverage enterprises in China, more than 90% of promotional items, gifts and gifts are products of other manufacturers or products unrelated to corporate brands, which greatly reduces the value of mascots as marketing media and even leads to the phenomenon that "heroes are useless". Waller, a world-famous business master, said: "If the brand (trademark, product name) is your face, people will remember you, then the mascot is your hand, so you can hold others tightly and have feelings with them."
With the increasingly fierce market competition, the role of brand mascots is unique and important, but how do beverage companies design them?
I think, first, the mascot design should gather the image of the beverage brand. The brand mascot is the totem, the embodiment and symbol of the brand. Therefore, mascots should embody the concept and essence of beverage brands, not only in appearance, but also in spirit.
The second is to be novel, unique and concise. Only when the mascots of beverage brands are novel, unique and concise can they stand out, catch up with the trend, and be charming and attractive.
The third is to strive for beauty and generosity. Only the mascot of the beverage brand has aesthetic feeling, can the audience never tire of seeing it and never forget it. Through the love of brand mascots, we will love the brand and its products, and never let the audience dislike mascots and brands.
The fourth is to reflect the positioning of beverage brands. Brand mascots must reflect the positioning and personality of the beverage brand, integrate with the brand, and never deviate from the positioning and personality of the brand, so as not to destroy the image and foundation of the beverage brand.
The fifth is creativity. The mascot of the beverage brand should have a certain meaning, so that consumers can get happy associations from it, and the imagination space should be large, so that consumers can not have negative and misleading brand associations.
Sixth, it is easy to match with other elements of the brand. The creation of brand mascots should be matched with other elements of the brand, so as to achieve the overall communication effect of beverage brands, effectively integrate communication and promote product sales. Other elements include: name, logo, packaging, logo, and surrounding environment.
Seventh, be lively and interesting. A lively and interesting mascot plays an inestimable role in the creation and development of beverage brands. Because mascots have strong plasticity and creativity, they can design different expressions, different postures and different actions according to their needs, making them more flexible and vivid, thus achieving unforgettable results.
In practice, beverage enterprises can create and use mascots of their own brands, competitors' brands, corporate atmosphere and other brands in enterprises or industries, so that enterprises will have more advantages in future competition.
Introduce the mascot
Theme image
The creative idea with the Chinese character "human" as the core not only embodies the cultural characteristics of China, but also echoes the design concept of the emblem of the Shanghai World Expo. It is an innovation to take the lead in using characters as mascots in the design of international large-scale events. "Haibao" means full from head to toe.
Hair: Like rolling waves, it looks lively and has personality. ......
Introduction of mascot design
The mascot was designed by Yan Ping and published by Shaanxi People's Fine Arts Publishing House in 2003.
How to write the moral of designing a mascot?
Just expressing your thoughts. I suggest you watch the mascot design competition of low stool.
Design expression of mascot
The expression of mascot design refers to the use of relatively realistic graphics, exaggeration and refinement to reproduce the prototype, which is a creative technique with distinctive prototype characteristics. Mascot design is a comprehensive design of cross-border comics, brands and industrial design. The use of comics to create ideas requires designers to have a solid artistic foundation, be very skilled in extracting characteristic elements from natural prototypes, reproduce them through artistic means, accurately grasp the brand connotation of enterprises and the characteristics of sports events, and have good planning ability for images, so as to be suitable for subsequent derivative development. Mascot graphics can be funny and cute, but also serious and solemn. Most of the famous mascots are the mascots of the Olympic Games and other international events, such as Fuwa of the 2008 Beijing Olympic Games, wenlock of the 20 12 London Olympic Games and Lucky Chicken of the Serbian Olympic team.
What software is commonly used to design mascots?
It is more convenient if the plane can use Adobe Photoshop or Adobe Illustrator.
If Shandan can use 3D or something.
How to design the mascot of the sports meeting
The key is to be an animal or cartoon character who is brave in fighting and loves to make friends. ......
The back is painted.