Wangzi is one of the series of products of Want Want Group, which is similar to the relationship between Huawei and Honor.

The main business of Want Want Group includes the production and sales of snack foods, beverages and related products. The history can be traced back to Yilan Food Industry Co., Ltd. established in Taiwan in May 1962. At that time, it mainly produced canned agricultural products and exported them as its main business.

In 1983, the company signed a technical cooperation contract with Iwasuka, one of Japan's three major rice cracker manufacturers, to jointly develop Taiwan's rice cracker market and quickly achieved the status of a leading brand in the market.

By combining marketing techniques with folk beliefs, Want Want has successively launched new products such as "Langweixian", "Snow Moon", "Wangzi Little Steamed Buns", etc., all of which have achieved good results. Tsai Yan-ming then planned to expand beyond Taiwan, especially mainland China, which is undergoing reform and opening up. In 1989, it registered the "Wangwang" trademark in China, becoming the first Taiwanese manufacturer to register a trademark in the mainland.

Extended information

Brand Story

Chairman Mr. Cai Yanming has been accompanying his pet, Heipi, since he was 7 years old. “His eyes are bright and bright. "God is very confident and dares to fight," the chairman said. "Since he was a child, he has been bitten by dogs that are bigger than him. He was bitten twice and was sent to the hospital. But every time he comes back from the hospital, he still wants to bite the bigger dog. He loves dogs so much that he uses "Wangwang" as his business name, and his business is getting better and better!

Every time he encounters a difficult situation, when Mr. Cai Yanming sees Heipi's confident, loyal and combative demeanor in the painting, it can promote his thinking, decision-making and career development.

Baidu Encyclopedia——Wangwang