1. Acquisition by transfer. That is, the parties obtain the exclusive right to use a trademark by concluding a written transfer agreement with the trademark registrant;

2. registration. That is, trademark owners, etc., apply to the Trademark Office for trademark registration according to law, and then obtain the exclusive right to use a trademark;

3. Other ways to legally obtain trademark rights.

legal basis

Article 13 of the Trademark Law of the People's Republic of China

For a trademark that is well known to the relevant public, the holder may request the protection of a well-known trademark in accordance with the provisions of this Law when he thinks that his rights have been infringed.

a trademark applied for registration of the same or similar goods is a well-known trademark copied, imitated or translated by others that is not registered in China, which may easily lead to confusion, so it shall not be registered and its use shall be prohibited.

article 42

where a registered trademark is assigned, the assignor and the assignee shall sign an assignment agreement and file an application with the trademark office. The transferee shall guarantee the quality of the goods using the registered trademark.

article 43

a trademark registrant may authorize others to use its registered trademark by signing a trademark license contract. The licensor shall supervise the quality of the goods in which the licensee uses its registered trademark. The licensee shall guarantee the quality of the goods using the registered trademark.