The rise of online shopping has driven the development of the e-commerce industry. In recent years, online sales profits have been much higher than offline sales. Many merchants have turned their attention to online sales platforms, and many small partners are consulting about intellectual property rights: Is it necessary to have a trademark to enter Tmall? What are the trademark requirements for entering Tmall?

To enter Tmall, you must have a trademark, which is not only a verification of the operator’s qualifications, but also an indirect protection of the legitimate rights and interests of consumers.

For merchants: In the fierce market environment, there are many competitors, and trademarks are the signs that distinguish our products from other similar products. It allows consumers to remember you and find you; in While increasing the visibility of your own brand, protect your own brand rights from infringement; as your career becomes more and more famous, your brand value will also become higher and higher.

For consumers: In the eyes of consumers, having a trademark means that the manufacturer and the product are legally certified, which makes them feel more confident when buying. Once any problem occurs, it is easy to find out the responsible person. people.

We go directly through channels to settle in. The information required is very simple, just the following:

①Business license

②Legal ID card

③General taxpayer certificate

④Exclusive authorization

⑤Trademark registration certificate

That’s right, that’s all you need. Since you’ve already left directly After reviewing it, of course there is no need for those operational plans, qualification certification materials, factory diagrams, and company diagrams used to convince the waiter.

Trademark requirements for entering Tmall:

Tmall only accepts merchants who hold a trademark registration certificate issued by the National Trademark Office or a trademark acceptance notice;

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Trademarks with pure graphics will not be admitted, because the store name and related domain names cannot be named with pure graphics.

Not only must you have your own brand when settling in Tmall, but whether the trademark you hold is an R or TM trademark will have an impact on the deposit you pay to settle on Tmall:

1 ． Brand flagship stores and specialty stores: 100,000 yuan for TM trademarks and 50,000 yuan for all R trademarks;

2. Specialized stores: 150,000 yuan for TM trademarks, 100,000 yuan for all R trademarks.

In addition, Tmall has special requirements for applications for store-type flagship stores:

That is, the subject applying to open a Tmall store-type flagship store must have a Class 35 service trademark. The trademark owner or a company associated with the trademark owner.

Is it necessary to have a trademark to enter Tmall? What are the trademark requirements for entering Tmall? Answers to related questions. What trademarks cannot be registered on Tmall? What are the trademark requirements of the Tmall platform? Friends who want to open a store on the Tmall platform and are not sure about trademark issues can refer to the above answers. For more information about trademark issues in Tmall stores, please feel free to consult a professional intellectual property consultant!