At this stage, with the rapid development of Internet e-commerce, more and more brands are selling online. When the e-commerce market is growing stronger and stronger, while various e-commerce companies are reaping the joy of performance, they are also accompanied by chaos in the distribution system, price chaos, rampant fakes, malicious competition among peers, etc. Many questions. However, due to the influence of the brand's energy, manpower, material resources, and professional experience, it is difficult to deal with such problems and has to rely on third-party rights protection and price control companies for management and control. So how to choose a suitable rights protection company is crucial.
There are currently hundreds of rights protection and price control companies in China. If brand owners want to find a rights protection and price control company suitable for their own brands, they only need to follow the following standards:
First, Company Size
The overall size of the company is a very important factor in judging the strength of a company. At this stage, rights protection companies are distributed all over the country, with varying strengths, and many new and small-scale companies have sprung up like mushrooms after a rain. If such a new type of company wants to develop, it can only practice with some cooperative brands. In the process, it will inevitably be unable to meet the brand's control needs due to the influence of processing experience, thus wasting the brand's control funds and optimal control time. Generally choose medium and large service companies, and subsequent services and results will be more guaranteed. After four or five years of growth, Baibo Intellectual Property has become a leader among third-party price control service companies, and its scale is still expanding.
Second, professionalism
The professionalism of any rights protection company is always the prerequisite for whether it can protect the brand. The most direct reflection of professionalism is the handling of infringing links. , if these infringing links cannot be handled professionally, of course it will not be able to meet the brand's control demands (note: professional handling is very important, non-professional and unfair handling methods are strongly not recommended), and at this stage Alibaba has launched the Integrity Policy Mechanism, if the complaint account is rated inferior due to improper complaints, it will have a profound impact on the brand’s later management and control.
Third, quotation method
When choosing a third-party service company, price is undoubtedly the biggest issue. If the price is high, I feel it is expensive; if the price is low, I feel it is unreliable. The specific fees of a professional rights protection company are based on the actual situation of the brand:
1. Demand;
2. Brand qualifications (whether it has a trademark, ease of processing: R trademark TM trademark patent);
3. Management and control platform (are there any other mainstream e-commerce platforms besides Alibaba that need to be managed);
4. Frequency of operations (monthly processing times). Any random quote without understanding the brand’s needs is illogical.
Fourth, cooperation cases
As a senior rights protection company, its cooperation cases can also greatly reflect the strength of the rights protection company. After all, big brands can finally decide to cooperate with them. In cooperation, the angle, depth, and breadth of considering the problem will definitely be more careful and in place, which is also a greater guarantee for oneself. Baibo Intellectual Property has now become partners with hundreds of brands, large and small, and has a high renewal rate, attracting countless new customers.
Fifth, charging model
Rights protection is a long-term undertaking, and annual cooperation is the most suitable. To start brand maintenance, the early labor cost and time cost are very large. If it is only a small-scale maintenance, it will not be worth the gain for the price control company. Similarly, for brands, short-term cooperation and cooperation based on clauses cannot take into account new violations in the later period, and are also unwise choices.
Sixth, the internal assessment system of price control companies
What rights protection price control companies mainly sell is services. So whether the post-service can keep up is what the brand is most concerned about. Due to labor costs, company strength, sales strategies and other factors, many rights protection companies are less enthusiastic about the brand after the service fees are paid. This is also the most important reason why the brand believes that the service is not good. Therefore, many brands will choose to pay in installments to ensure that the later services of the rights protection and price control company can be in place.
But in addition, brands should focus on checking whether the selected rights protection and price control company has an internal assessment system before confirming cooperation. Baibo e-commerce has an internal evaluation mechanism for operating personnel. If customers are dissatisfied with the later service, they can complain directly to the company or sales staff. The complained operating personnel will face criticism and salary deductions from the department. This is to a large extent Guaranteed customer service experience.
Seventh, technical support for services
In this era where artificial intelligence is king, a lot of work is no longer done by manpower, but is handed over to Internet technology. Professional technology is also the basis of services. Professional supporting software makes services simple and efficient; a professional operation team makes services humanized and precise. This enables the two parties to cooperate closely and make work easier and more convenient.
Baibo is a company I have worked with. It has its own specialized software and doesn’t mess around with it. It basically followed my requirements at that time, and I feel that it was completed quite well. I am still working with him now. We are collaborating, you can check it out.