As one of the youngest members of TFBOYS3, Yi Yang Qianxi can be said to be a nationally cultivated male god. He has attracted many fans. As for trademarks in my country, we can see that Internet hot words such as "rat tail juice" and "dry rice man" have been registered as trademarks in the near future. Therefore, Yi Yang Qianxi's company applied to register Yi Yang Qianxi's trademark, and this move was also an operation to prevent infringement.
After all, some companies are shameless and register trademarks on celebrities’ names and then make profits. There are many such behaviors, but the probability of them passing is also very low. After all, using a public figure to register a trademark requires authorization from the other party. Of course, this time Yi Yang Qianxi registered his trademark, which is also very novel. However, fans of Yi Yang Qianxi also applauded because it was easier for him to protect his rights by registering all of them.
It can be seen that some businesses like to find celebrities to endorse when promoting, but some small businesses do not have that much budget, which means that if the celebrities they hire are very popular, then their Endorsement fees cannot be paid. If the cafe space is small and you can’t carry your own goods. So some companies have come up with some weird methods, that is, relying on celebrities to bring goods.
For example, registering the trademark of a celebrity's name, or using some weird ideas to increase the celebrity's popularity, but some fans will buy his products if they don't recognize them. Some unscrupulous businesses even directly use their photos for promotion, but the celebrities themselves did not participate and did not do relevant publicity. This is advertising for themselves without their consent.
The purpose of Yi Yang Qianxi’s trademark registration this time is to avoid these things from happening. Save yourself the trouble by registering yourself. This was also encouraged by fans, who also supported this matter. They believe that this behavior also prevents infringement, and in addition, it can also protect the interests of fans. After all, some fans can't tell the difference between authenticity and fakeness. After buying it, they will naturally be very angry when they find out it is fake.