Detailed steps and fees for opening a Taobao online store

Detailed steps and fees for opening a Taobao online store:

1. Register a Taobao account

< p>If you want to open a Taobao store, you must register a Taobao account. If you have a shopping account, you can directly use it to open a store. The Taobao platform supports one account and two uses. If you don't have an account, you can go to the homepage of Taobao, click "Register for Free", fill in your mobile phone number or email account, and activate your Taobao account.

2. Perform Alipay real-name authentication

After registering a Taobao account, the next step is to perform Alipay real-name authentication. This is a necessary step. After clicking "My Taobao", you can see the prompt "Please authenticate your real name first before selling products". Just click it and follow the prompts.

3. Perform Taobao store certification

Enter the "Seller Center" page, click "I want to open a store" or "Open a store for free" to start the store certification. The store certification includes Alipay real name There are two parts: authentication and uploading real personal photos. When submitting materials, pay attention to the completeness and clarity of the materials, otherwise it may easily lead to certification failure.

4. Set basic store information

After completing various certifications for Taobao online stores, wait for the official review notification. After passing the review, you can start to set up the store information, give the store a more memorable name, and then put the products on the shelves. After all these are completed, the Taobao store can be officially operated.

Now you know the process of opening a Taobao online store. Opening a Taobao store is relatively simple. Compared with offline stores, it will have greater advantages. Sellers do not need to go everywhere to find customers. As long as they master certain With the promotion method, you can see a steady stream of traffic entering the store.

How much does it cost to open an online store on Taobao

Generally speaking, an investment of 3~5W is still necessary

Detailed steps for opening an online store on Taobao

Step one: register your email address.

Because when registering as a Taobao member, you need an email address. Taobao will send an email to your email for verification

Step 2: Register as a Taobao member.

To register here, you can use your email address or mobile phone to register, or you can also register with your own letters;

Step 3: Activate Alipay.

In our later store opening process, all transactions will be supported through Alipay, and all Alipay is very important;

The fourth step is "Alipay real-name authentication.

After the entered amount is correct, the identity information you filled in will be reviewed immediately. Please wait patiently for 2 seconds; if the review is passed, the certification application is successful.

If the identity information does not pass the review, you can click. Submit manual review and provide relevant information to Alipay customer service for review.

Step 5: Log in to the seller center.

Click I want to open a store;

Select the release of the product. method, such as "fixed price";

Select a product category and publish the product;

Choose the correct product information to publish;

Publish the product;

After publishing 10 different products using the same method, you can apply to open a store.

What are the fees for opening a Taobao store?

The amount paid to open a Taobao store varies depending on the nature of the store. . Taobao Mall deposit, annual fee and rate standards: Taobao Mall deposit:

Taobao Mall must pay a deposit. Depending on the nature of the store, the amount of the deposit is as follows:

Brand Flagship stores and specialty stores with TM trademarks are 100,000 yuan, and those with all R trademarks are 50,000 yuan;

Specialized stores: 150,000 yuan are with TM trademarks, and all are R trademarks 100,000 yuan.

To open a Taobao store, you must pass the Taobao store opening exam.

At the end of 2010, Taobao launched new rules. The main content of the exam is the "Taobao Rules". The score must reach 60 points to pass.

After passing the exam, read the Integrity Management Commitment and fill in the store name according to the prompts.

Reference for the above content: Baidu Encyclopedia - Taobao Rules

How much does it cost to open a Taobao store? Many young people hope to choose a new side job and turn their attention to the e-commerce industry, but at the same time, some novices are full of various worries. Today, the editor will tell you what are the expenses in the process of opening a Taobao store, and how much does it cost? In fact, the process of opening a Taobao store is completely free. However, most store opening categories require a deposit, which is a kind of deposit. The deposit for general categories such as toys, books, snacks, etc. is generally 1,000 yuan. Other categories such as mobile phones are 5,000 yuan, laptops are 8,000 yuan, electric vehicles are 5,000 yuan-50,000 yuan, cosmetics are 3,000 yuan, pet supplies are 6,000 yuan, jewelry and diamonds are 5,000 yuan, etc. The existence of the store deposit is mainly a part of the store deposit collected by the platform to advance the buyer's compensation fees in advance when after-sales disputes occur. In addition, the Taobao store page after registration is blank. Later, you may need to invest in supply selection, store decoration, marketing promotion, express logistics and other expenses. The above is what the Toad Toolbox editor brought today

Reference: 178 E-commerce Entrepreneurship Network-A summary of Taobao store opening costs

How to open a Taobao store

Taobao How to open a store.

1. Go to Taobao to register a Taobao account. Just register a Taobao account according to the requirements. The account number and password must be remembered.

2. There is an account login in the upper left corner or lower right corner of Taobao. Just log in.

3. Then click the Seller Center in the upper right corner and click I want to open a store for certification.

4. Perform Taobao store certification.

5. The data review time is 48 hours. If it is faster, you can pass the verification on the same day. The page after submission is as shown below.

6. Alipay real-name verification. The above operation only completes filling in the basic information of Alipay wallet. To open a physical store, Alipay real-name verification is also required. Log in to Alipay and click Account Settings, Basic Information. Real name verification, verify immediately, click on the ID to apply.

7. Fill in the store information, and after verification by opening a Taobao store, you can open a physical store.

The first place to spend money when opening a Taobao store is the 1,000 yuan guarantee deposit

Now there are many stores that can open a 30 yuan one-year guarantee deposit. The effect is the same as that of 1,000 yuan, but 30 Yuan is non-refundable and is paid once a year. When the store is opened, the main cost of an online shop is 50 yuan a month. If your credit is less than 1 diamond at the beginning, then the prosperous shop you choose will not use it. money.

You can do simple decoration yourself for free. If you hire someone to do professional decoration, the price will be 300 to 500 yuan. The rest is the use of marketing tools. Generally speaking, you will use some Discounted tools are 10 yuan a month, packaged marketing tools are 5 yuan a month, video marketing tools are 2.5 yuan a month, and baby related marketing tools are 10 yuan a month.

The relevant steps of opening a Taobao store are introduced here. For most people, they can open a store after knowing the above steps. However, there is more to opening a Taobao store, because The operation after opening a store is the real core technology of opening a store.

How much start-up capital is needed to open a Taobao store?

There is no exact answer to the question of how much money is needed to open a store, because the margin will be different depending on the category you are doing.

And if the customer price is relatively high, such as jewelry, the working capital will be relatively larger, but if it is a niche low-customer price category, the funds required will be relatively small, ranging from a few thousand to It ranges from tens of thousands to tens of thousands. In addition, the required promotion expenses are also different, and the choice is based on personal ability.

However, the necessary expenditure items are fixed. Here I will summarize them briefly:

1. Margin

No matter which category you choose to open, some money is What you have to spend, that is, the capital points are similar, and the minimum deposit for opening a store is 1,000 yuan, which is different for each category.

Now there is also a plan to deduct 30 yuan from the 1,000 yuan security deposit, that is, paying 30 yuan in rent can be used to deduct the 1,000 yuan security deposit. The difference is that the 1,000 yuan can be refunded at any time, and it is a deposit; The 30 yuan fee is rent, charged annually, and is non-refundable.

2. Other funds needed to open a store:

1) Product cost:

a) Cost of purchasing goods. Purchasing goods requires money.

b) Express delivery costs. When a certain order quantity is reached, the express delivery costs can be negotiated with the express company to lower the price, but the premise is that you have the quantity. You can consult the local express delivery point for details.

c) Packaging costs. The packaging prices for daily necessities and gifts, clothing and shoes are also different. Combined with your own products, go to Alibaba to search for the corresponding packaging supplies prices and do the math.

2) Promotion costs:

After the product is put on the shelves, paid traffic will need to be increased, and expenses such as through trains and diamond exhibitions are not fixed amounts.

So novice sellers can first look at what promotion methods other sellers are using, and make a simple survey and estimate, such as the click cost of through trains.

Including basic sales in the early stage, you can research the approximate number of orders and the approximate unit price of an order.

3) Personnel costs:

Generally, the most economical model is to run a mom-and-pop shop. Although it is harder for two people, it can save a lot of money.

If you do not run a mom-and-pop shop, the most basic staff configuration should include packaging specialists, customer service, operations, etc. The specific salary payment of personnel can refer to the local wage level. The consumption level and labor level are different in each region.

4) Venue cost:

There is no need to consider the venue cost in the early stage of opening a store. You may be able to solve the office problem at home.

When the scale becomes larger and the manpower increases in the later period, rent, water and electricity, office equipment, network cables, etc. will need to be considered.

5) Working capital

It may not be obvious in the early stage, but in the later stage, more and more goods will be obtained, so working capital is indispensable. Of course, this depends on the price of your product and how you negotiated with the supplier. At the same time, the amount of working capital you need to prepare is also related to the customer order and receipt date of the product.

The above are all the places that require funds. If the novice has limited funds, I suggest you start with Taobao drop shipping, so that you can save the cost of stocking goods. You only need a deposit and promotion in the early stage. The cost of trial and error is also relatively low, which is a better way for novices to get started in e-commerce.

Introduction to Taobao

Taobao is the largest online retail and business district in the Asia-Pacific region. It was founded by Alibaba Group in May 2003.

Taobao is China's most popular online shopping and retail platform, with nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online products per day has exceeded 800 million. An average of 48,000 items are sold every minute.

As of the end of 2011, Taobao's single-day transaction volume reached a peak of 4.38 billion yuan, creating 2.708 million direct and full employment opportunities.

With the expansion of Taobao's scale and the increase in the number of users, Taobao has also transformed from a single C2C online marketplace into a comprehensive e-commerce model including C2C, group buying, distribution, auction and other e-commerce models. Sex retail district. It has become one of the world's largest e-commerce trading platforms.

On March 15, 2016, it was exposed at the 315 Party that Taobao merchants were deceiving consumers such as fraudulent orders.

On March 29, 2016, Alibaba Group CEO Zhang Yong clarified the strategy for Taobao’s future: communityization, contentization and local life are the three major directions.

On August 8, 2018, Alibaba Taobao revealed that it will enter the field of MR shopping and will launch a product at the 2018 Maker Festival - Taobao Buy.

On December 12, 2019, the "Hurun.com 2019 Hurun Brand List" was released, and Taobao ranked fourth with a brand value of 300 billion yuan.