Official authorized stores are self-operated or authorized stores operated by enterprises and individuals with registered trademarks. Generally, it is directly named after the brand with registered trademark, which belongs to a reasonable and legal enterprise organization.

Not all stores are officially authorized stores, and official authorized stores will have a power of attorney from the manufacturer, which indicates the authorization time, duration, scope and responsibilities of both parties. In the process of buying, try to buy from an official authorized store, so that the goods are regular, the quality is guaranteed and the service is better.

Extended data:

The reason of brand authorization is that strong brands can make consumers clearly identify and arouse their brand associations, thus promoting consumers' demand for their products.

For brand licensors, these brands, which are easily recognized by consumers as effective investment authorization, mean brand expansion, and they can enter a new market without investing in complex matters such as factories, equipment, offices, inventory and personnel.

By authorizing different kinds of manufacturers, brand licensors can launch a full range of products, which greatly increases the opportunities for consumers to have direct contact with brand image, effectively expands brand promotion and prolongs brand life.

References:

Baidu encyclopedia-brand authorization