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What should you pay attention to when choosing a brand name for your product?

You must know that in order to make your product famous, you must first have a resounding trademark name. Therefore, registering or transferring a trademark is particularly important now. Then, when choosing a name, there are Nothing to note? Next, the editor of Bajie Intellectual Property Trademark Transfer Network will tell you:

What should you pay attention to when choosing a trademark name for your product?

1. It should be simple and easy to remember. A trademark is an indication of a company's goods and services. It must be simple and easy to understand. First of all, try to avoid uncommon words, polyphonic words, and self-made words. However, some people often use unusual words to attract customers' attention. This is very common in many restaurants.

2. No bad associations. Whether a word trademark has actual meaning or no actual meaning, it must not have any negative associations, otherwise it will be rejected by the Trademark Office on the grounds that it "violates socialist morals." For example, "MLGB", "Crow a Chicken", etc.

3. Combine the review rules. One of the most important principles of trademark naming is that it must be combined with the national Trademark Law and the examination rules of the National Trademark Office. Of course, familiarity with the rules is also a relatively tedious task. If you don’t have the time or energy, you can pay a small fee and let a trademark agency help.

4. Do not follow the trend of Internet hot words. Whenever a hot word appears on the Internet, there will be a wave of rush to register. Although Internet hot words are highly spreadable and easy to remember, and they seem to be an ideal brand name, it should be noted that Internet hot words have their own life cycle, and their popularity is infinitely amplified by the Internet, and they may even be abused. It is more likely to be rejected, and the editor of Yipin Intellectual Property does not recommend using it.

5. Try not to stick to famous brands. Being too close to a famous brand is not conducive to trademark review, and it also creates the feeling of being a copycat brand. In addition, the trademark name should not include the names of places or public figures above the county level.

6. Combine products or services. Whether the customer group of the company's products or services is enterprises or individuals, and what age group and what level of consumer groups it is, all must be considered. However, it should be noted that the trademark name cannot only contain the common name of the product, model number, etc., otherwise it will lack distinctiveness.

7. Combine with corporate name. If the company name can be registered as a trademark and it is suitable in all aspects, it is not bad to register a trademark with the company name. The trademark contains part of the company name, which is also convenient for publicity. However, it should be noted that not every corporate name is suitable for trademark registration.

8. Combine with enterprise development planning. When an enterprise registers a trademark, it must determine the trademark registration category based on the industries it is currently involved in and the industries it may be involved in in the future.

9. Try to make the trademark unique. When drafting a trademark name, you can search it on the official website of the Trademark Office to see if it appears in large numbers. It is important to check whether there are peers using similar trademark names to avoid infringement.

10. Appropriately use trademark naming skills. When naming a trademark, if you really like a certain name, you can make some changes, such as adding prefixes, suffixes, or adding words in the middle, etc.

You must know that a trademark can bring brand effect to a product and increase the value of the product. So many people want to apply for a trademark. But registering your own trademark is not a simple matter. From the above examples, we can see the importance of trademarks to a company. Here, the editor of Bajie Intellectual Property would like to make a cliché and call on all start-up companies: before the product is moved, the trademark should come first! Lay a solid foundation for future development.