Although it doesn't have a long history and culture, Lexus, as a luxury car, takes quality and price as the development direction of the brand, and maintains a good balance among them. It always adheres to the belief of stability and safety, and has won numerous awards in North America.
since then, Japan has opened the curtain for luxury cars. Toyota paid $35, to an American naming company to name the brand, because the pronunciation of "Lexus" is similar to that of "Luxu" in English, which reminds people of the impression that the car is a luxury car. Lexus automobile trademark adopts the capital letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an ellipse. The ellipse represents the earth, indicating that Lexus cars are all over the world.
No one will forget the shock that LEXUS LS4 caused in the world's high-end car industry when it was officially listed in 1989. Some even predicted that German luxury cars might be forced to withdraw from the American market. Today, LEXUS has swept the market of top buyers and become the best-selling limousine in the United States. I believe many people still remember the classic commercial of LS4: On the hood that is running, one champagne cup after another is stacked high to form a crystal cup tower. Even if the engine is running at full speed with full throttle, the cup tower is always as stable as Mount Tai; This is really the best way to celebrate the birth of the new rich in the car world.
LEXUS now owns huge series of cars such as LS, GS, IS and RX. One award after another may be the best evidence for Lexus to prove itself.
History of Lexus:
In August p>1983, TOYOTA Chairman Eiji Toyoda decided that it was time to create a luxury brand to challenge the best luxury cars in the world.
in may p>1985, a design team was sent to California to design the concept car. In July of the same year, the first prototype of LS4 was built.
in may p>1986, the performance test was carried out in Autobahn, Germany. In September, the test was widely carried out on American highways.
in may p>1987, the management of the company passed the final design of the LS4.
in January p>1989, the LS4 and ES25 were unveiled at Detroit and LOS ANGeLES Auto Show. And went on sale in September of the same year.
in may p>1991, Lexus expanded its product line with SC4. In September, SC3 was also introduced, and ES3 replaced ES25.
In p>1992, Lexus sold more cars than BMW and Mercedes-Benz, becoming the sales champion of luxury cars imported from the United States. In September, Facelift's LS4 came out, with more than 5 improvements in response to the requirements of customers and distributors.
in January p>1993, Lexus introduced its first high-performance four-door RV GS3. In November 1994, the redesigned second-generation LS4 went on sale.
in January p>1996, Lexus introduced the luxury SUV LX45 to the north American market. In just two months, the sales of LX45 surpassed RangeRover and climbed to the top of luxury SUV sales.
in September, 1996, the more luxurious and powerful second-generation ES3 entered the North American market.
in October p>1997, the GS4 equipped with V8 power joined the GS product line. The LS4 has a stronger V8 heart and a new look.
in January p>1998, Lexus released a new SUV category, the RX3, at the North American International Auto Show. Together with LX47, we created the final luxury SUV product line.
in September, 1999, Lexus celebrated the 1th anniversary of the sale of its first car in the United States. In October of the same year, Lexus sold his millionth car in America.
in June p>2, Lexus launched the IS3, which shook the world of high-performance four-door cars. In October, the new flagship LS43 was put on the market.
in March p>21, the new SC43 was released. In October, Lexus reinterpreted the meaning of luxury with ES3.
in November p>22, the luxurious and powerful GX47 was launched, and a new adventure began.
in March p>23, the brand-new RX33 was registered.