Selected examples of successful transformation of traditional industries

In the Internet era, all industries cannot remain isolated and must transform. For traditional industries, transformation requires courage. I have carefully collected and compiled successful cases of industry transformation for everyone. Let’s take a look.

Examples of successful transformation of traditional industries Part 1: Wanda Group

On January 17, 2015, Wang Jianlin announced in his 2014 work report that Wanda would begin its fourth transformation plan. The main content is the transformation of enterprises focusing on the service industry, including the transformation of Wanda Group and the transformation of Wanda Commercial Real Estate.

After transformation, Wanda will implement a new development model and at the same time accelerate the development of the three industries of cultural tourism, finance, and e-commerce. By 2020, it will form four major industries that are basically equivalent in commerce, cultural tourism, finance, and e-commerce. sector, completely realizing transformation and upgrading.

As a leader in the most traditional asset-heavy industry, Wanda has transformed four times and kept pace every time. This time, the changes made by Wanda are very likely to affect the progress of the entire real estate industry: houses may be free in the future, and services will be charged. The house may just be an entrance for traffic, this is what really touches people's hearts!

? Examples of successful transformation of traditional industries Part 2: Eslite Bookstore

What Eslite Bookstore subverts is The traditional bookstore selling model. In addition to buying books, at Eslite Bookstore, there are countless creative gift shops, specialty shops, and even some free-brand and privately customized clothing stores and fashion supplies stores on each floor. There are galleries and interactive spaces on the top floor, and there are There are restaurants, cafes, supermarkets, and flower shops, but the layout gives the impression that it is mainly a bookstore.

This kind of business model needs to rely on huge customer traffic. In the early stage, it is to cultivate traffic and only produce the most sticky products with thin profit margins? Books. And when scholars regard Eslite as a sanctuary for buying and reading books, it can appropriately introduce other creative services and catering and other value-added services that meet the tastes and demands of scholars, so that this customer group can feel a better one-stop experience.

Domestic bookstores similar to Eslite Bookstore have undergone many transformations. However, Pintu.com believes that most of them have their form but not their spirit. Please note: Eslite Bookstore pays more attention to the integration of scenes. Rather than simply selling coffee, clothes and other additional consumer goods in a bookstore. They paid attention to the concept of "scene". Examples of successful transformation of traditional industries Chapter 3: Luobei

Luobei is a traditional small household appliance company integrating R&D, production, and marketing promotion. Its main business includes: various types of household and commercial mid-to-high-end water purifiers appliances, electric pressure cookers, rice paste machines and other small kitchen appliances. Among them, the electric pressure cooker category is positioned in the mid-to-high-end market, ranking fourth overall in the industry.

Luobei is located in Songshan Lake National High-tech Park, Dongguan City. The factory covers an area of ??more than 50 acres and has office buildings, R&D centers, production centers, etc. In the past two years, traditional channels have declined due to the impact of the market environment and channel fragmentation, while e-commerce and gift channels have grown, but at a slower pace. Industry characteristics: The product development cycle is relatively long and the cost is relatively high.

In 2003, a trademark office was entrusted to register the "LeBang" trademark. However, due to insufficient attention from the company, it was discovered three years later that the trademark had been preemptively registered, resulting in the loss of some customers and the market. More than 200 million yuan was invested in the early stage. Marketing money goes down the drain. Later, it re-registered the new brand "Lobe". During this period, a team of managers was introduced, but the development of the company was not satisfactory. In 2009, the company repositioned itself, believing that the company was still in the entrepreneurial growth stage. With the development of channel fragmentation, Mr. Wang established a new channel department to develop gift channels, TV shopping, e-commerce and other channels. Since the team is not familiar with how to operate e-commerce, they have made various attempts in operation over the past few years. They have also entered the platforms of Tmall, JD.com, Gome Online, and Suning.com. Although they have made some achievements and progress, they have also encountered many difficulties and difficulties. question.

In 2015, the company plans to make a major breakthrough in e-commerce. Examples of successful transformation of traditional industries Chapter 4: Jiaduobao Group

In May 2015, Jiaduobao launched the golden can of herbal tea and swept it away, forming an Internet life circle.

The logic of this life circle is "born out of jars". Consumers buy Jiaduobao because they are thirsty, and enter the Internet life circle by scanning, and then connect with other friends or complete their more convenient life. , thus changing the isolation state of consumers when consuming fast-moving consumer goods, and making each jar a convenient entrance into the life circle.

According to the official explanation of Jiaduobao, Jincan Jiaduobao will focus on the four main lines of food, entertainment, sports, and music, integrate existing resource advantages, and plan to provide exciting services to consumers around a theme every month. benefits, in this way, tens of thousands of lifestyles can be connected for users in the future.

Jiaduobao has always been good at marketing strategies. This time it seems to be for promotion, but it provides room for imagination for the future of the retail industry. The future competition in the retail industry may not only be short-term sales, but also the stickiness of a life circle. Examples of successful transformation of traditional industries Chapter 5: Suning Group

On January 12 this year, Suning Chairman Zhang Jindong announced at the Suning Spring Deployment Conference that Suning Logistics Group and Suning Financial Group were established for the first time to accelerate the two major The ability to develop industrialized business segments and operate independently will comprehensively enhance industry competitiveness.

Zhang Jindong divided Suning’s transformation into three stages:

The first stage is Suning.com.

The second stage of offline Internetization will strengthen mobile terminal layout and O2O integration.

The third stage includes supply chain Internet reform, Internet finance, logistics socialization and public cloud, thereby achieving comprehensive Internetization.

One of Suning’s important transformation measures is to use Internet technology to transform stores, establish offline cloud stores, and improve user experience. This is the true interpretation of O2O. No wonder everyone likes and endorses it!