The advertising slogan "A diamond is forever" was used by the jewelry giant De Beers in 1939.

In 1993, DTC solicited Chinese translations of "A diamond is forever

" through Hong Kong's Ogilvy advertising company. After half a year of evaluation, a sentence from a university teacher was selected. As a result, the classic advertising slogan "A diamond is forever, a diamond lasts forever" successfully entered China, and after more than ten years, Chinese consumers began to widely accept diamond culture.

1. "A diamond is forever" is the translation of "A diamond is forever" in English.

2. De Beers was founded in 1888. It is one of the top ten diamond brands, the world's leading rough diamond company, synonymous with diamonds, and has unparalleled expertise in diamond exploration, mining and sales. technology.

Extended information

1. Diamond refers to polished diamond. Diamond is a natural mineral and the original stone of diamond. Simply put, diamond is a simple crystal composed of carbon formed under high pressure and high temperature conditions deep in the earth. Beautiful and rare, diamonds are a symbol of love and loyalty, representing everlasting love.

2. By 2020, China will replace the United States and become the world's largest diamond consumer. And all of this cannot but be said to be closely related to the promotion of the advertising slogan "A diamond is forever, a diamond lasts forever" in China.