Gaotu Jiapin and Oriental Selection are competitors.

Oriental Selection is a new live streaming platform launched by New Oriental. On December 28, 2022, the number of Oriental Selection accounts increased from 1 to 6, the total number of fans exceeded 36 million, and 52 self-operated models have been launched products, with total sales reaching 18.25 million units.

Gaotu Jiapin is a live broadcast e-commerce platform under the Gaotu Group (GOTU). In November 2022, Beijing Gaotu Jiapin Technology Co., Ltd., a subsidiary of Gaotu, was established. On December 24, 2022, Gaotujiapin officially started live streaming on Douyin, with stable live broadcast for more than 10 hours every day.

Gaotu Jiapin borrowed the successful model of Oriental Selection. Gaotu Jiapin also relied on its own efforts to achieve an increase in the number of fans in a short period of time, and together with Oriental Selection, it occupied the top spot in the overall sales list. Two positions.

The development history of Oriental Selection:

On December 28, 2021, New Oriental posted on the WeChat public account that it would launch a new live streaming platform "Oriental Selection" at 8 o'clock that night. On June 16, 2022, the live broadcast of Dong Yuhui of Oriental Selection, a subsidiary of New Oriental Online, has been a hit recently, triggering widespread dissemination and discussion on social media.

On June 29, 2022, the number of fans in the live broadcast room of Oriental Selection officially exceeded 20 million, and it is still gradually rising. September 2022, the application month for Oriental Selection, is the hometown Ming trademark.

On March 9, 2023, New Oriental Online issued an announcement: The Chinese and English stock abbreviations of the company's securities will be changed from "KOOLEARN" and "New Oriental Online" to "EASTBUY" and "Eastern Selection" respectively. Starting from 2023 Effective from 9:00 a.m. on March 14, 2020.

Reference for the above content: Baidu Encyclopedia - Gaotu Jiapin

Reference for the above content: Baidu Encyclopedia - Oriental Selection