"Therefore, after the words are registered as trademarks, if the registered words are simplified words, traditional Chinese characters will be used; Or the registered traditional Chinese characters, but the simplified characters are actually used, it shall be regarded as a change of the words, figures or their combinations of the registered trademark, and may be handled in accordance with the provisions of Article 30 of the Trademark Law.
Therefore, what font to use when registering is a consistent principle in trademark management.
However, there are few changes in trademark management (for example, registration is handwritten, but use is printed; Use italics for registration and boldface for use), which can generally safeguard the exclusive right to use trademarks; However, the trademark registrant had better re-register the font form used.
We must adhere to the principle that the protection of the exclusive right to use a trademark is limited to registered trademarks. For standard printed words without originality, the protection scope is smaller than other writing styles in terms of whether the words are similar or not. Therefore, it is better for trademark registrants to register word mark with their own style to reflect the distinctiveness of the trademark from the writing form.