Company Plan 1 1. Purpose of the activity:
1. Strengthen communication, understanding and trust between managers and employees, and enhance team spirit. Improve the centripetal force and cohesion of employees within the enterprise; Enhance employees' sense of identity and belonging to the enterprise.
2. Summarize the development achievements of the enterprise in 20 ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
3. Commend outstanding employees, share work experience and suggestions, and effectively motivate all employees to set sail for the new dream of 20 ×××××.
Second, the theme of the party:
Career dream trip
Three. Content, time and place:
Year-end summary meeting time: 20 ××× 65438+ 10/9 pm 14: 00 (address: * *);
New Year's Eve time: 20×××65438+ 10/917: 00 (address: * *);
Time of literary evening: 20×××65438+ 10/9: 00 (address: *);
Verb (short for verb) Participant:
All employees of the company
Sixth, the party organization:
Organized and implemented by the general manager's office of the company.
Seven, year-end summary meeting process
1, enter the venue to play short films of company activities and employees 20×× years ago (14).
2, the host opening remarks, introduce the process of the party.
3. The general manager made a speech and announced the official start of the 20×× year-end summary meeting.
4. Each department summarizes the 20××× year prospect and the 20××× year monthly performance target.
5.20××× Outstanding Staff Commendation (Best Performance Award, one for each store)
Step 6 end
The theme of the second part of the company's plan
1. "Men help attractive women"-relatives and friends help you earn discounts.
2. "Men help attractive women"-fall in love, save happiness and earn concessions.
3. "Men help attractive women"-relatives and friends help their families enjoy preferential treatment.
Activity purpose
Promote the remaining housing and realize the sprint;
Increase the number of visitors, accumulate popularity and promote sales;
I-word duration
site of activity
Real estate marketing center
client base
Old customers bring new customers and naturally visit new customers.
Activity form
Warm-up activities+lucky draw gifts (lucky draw is limited to successful customers)
Activity rules:
Lottery brings gifts to new customers: If new customers subscribe successfully, new customers can directly participate in the lottery to win prizes, while old customers are exempt from property fees and get a 20xx company spring outing plan.
New A customers bring new B customers: New B customers can directly participate in the lucky draw to win prizes if they subscribe successfully, and new A customers can get a pillow; If both parties subscribe successfully, they can participate in the lucky draw and hold a pillow.
(Care for the Elderly Activity Plan)
Warm-up activities
1. Every visiting customer at the site can participate in the activity, and every activity area is under the responsibility of the staff. Each visiting customer needs to register to participate in the event, and can receive a gift certificate after registration;
Charming woman-Singles Day for my friend send warm!
10:00- 16:00, women can make personalized mugs in the marketing center, diy their own personalized patterns on the spot, give full play to their imagination, make their own mugs or give them to friends.
(The finished mugs can be taken away), and 50 mugs can be set up on site for making until they are used up;
2. After the event, the customer with the gift certificate can get a pillow (or umbrella) with the gift certificate, while the gift lasts;
Men's Gang-Don't be an otaku on Singles' Day!
At noon 13:00- 16:00, men can play basketball in groups of three, and they can book three games a day. The number of applicants is *** 18, and a basketball referee will be invited at the scene. In the end, each winning team will also get a value of 65438+.
The sole gain of gambling money
The lucky draw is open to all successful customers. After the lucky draw, they should be able to receive prizes with the down payment invoice.
Lucky draw gift: first prize: ipad 1, worth 4,000 yuan/piece;
Second prize: 2 refrigerators, each worth 2500 yuan;
Third prize: 10 electric kettle, each worth 150 yuan; The winner of the basketball match needs to prepare 9 extra kettles as gifts, so 20 electric kettles are needed at the scene. )
In addition, ordinary prize gifts: 50 pillows (or umbrellas) worth 40 yuan/handle; Umbrella (value 30 yuan/handle) (the total prize is applicable to all customers who participate in the activity and hold gift certificates until the gifts are delivered; )
Part III of the Company's Plan I. Business Policy
On the basis of carefully examining the advantages and disadvantages of the company's operation, the company made a basic analysis and judgment on the current competitive situation and trend of the sea cucumber industry, and determined the business policy for the fourth quarter of 20xx as follows:
Open up the market, improve the management system and recruit talents.
The management policy is the guiding ideology of the company's phased operation; The business management activities of all departments and employees at all levels, including policy formulation, system design and daily management, must be carried out, carried out and implemented around the business policy.
Second, the business objectives
(A) the core business objectives
The company's core business objectives are:
Sales revenue reached 3 million yuan. New channel agents and distributors inside and outside the province, direct stores (counters, flagship stores, community service stores), direct suppliers (hotels, clubs, sea cucumber wholesalers), third-party cooperation, online sales platform, and group purchase of 60 customers.
(2) Details of the objectives of each department
Third, the main business strategy
(A) the market strategy
Initially complete the initial stage of sales network construction, establish model markets and model stores, establish an operating model suitable for the company's development, expand market coverage, expand substantive customer base and increase sales. The company designated the fourth quarter of 20xx as the "marketing season", and went all out to explore the market, develop customers and increase sales. In this regard, the following measures have been taken:
1. The company is market-oriented and marketing-centered. The company formulates relevant systems, processes and policies to standardize and encourage all employees to participate in marketing and management. Provide reasonable and favorable input to support and promote the development and implementation of market work.
2. The marketing department should integrate all kinds of resources, build a complete marketing system and a reasonable organizational structure before September 15, formulate clear and feasible sales targets, sales plans and sales strategies in line with the company's development strategy, and recruit and train outstanding marketing talents. Take all measures to concentrate on building a marketing network, such as attracting investment from dealers, promoting direct stores and broadening online sales channels.
3. The main direction of the market is: firstly, establish a variety of direct sales stores, counters, direct supply, agents, distributors, group purchases and retail marketing networks in Yantai counties and cities. The second is to establish a first-class market sales network in the province 17 cities and 25 large and medium-sized cities in the three northeastern provinces, North China, East China, South China and Central China, with investment agents, distributors and franchisees as the main means to assist the development of direct stores and community service stores. By the end of the year, we will set up offices and branches in key areas as the base for maintaining and deeply developing the market in this area in 20xx.
4. The national market should focus on developing channel distributors with the market strategy of "strong promotion and rapid occupation" and develop direct sales with the strategy of "brand grading and product diversification".
(B) product strategy
Market strategy needs the strong support of product strategy and price strategy.
The overall product strategy in the fourth quarter is "brand classification and product diversification", that is, on the basis of ensuring quality, improve product design from product types, characteristics, appearance and other aspects to make it diversified. And the product brands are classified from the aspects of material selection, price and service, so as to realize the product strategy of "low-grade products grab the market, middle-grade products keep the sales volume, and high-grade products build brands", which always takes customer demand as the center, customer demand as the starting point and ownership point, and marketability as the principle to improve the overall sales volume. To this end, the following measures should be taken:
1. The marketing department adjusted its main products, focusing on "Jishentang", laying out bulk products and promoting "Yeshandao" as the brand.
2. Implement differentiated sales strategies for the domestic market:
1) Product differences: Our products have unique advantages compared with those of competitors.
2) Service difference: the service mode and service concept are different from those of competitors.
3) personnel differences: systematic training for marketing personnel to make sales personnel more effective than competitors.
4) Image difference: establish a brand recognition image different from competitors, including trademarks and product packaging.
(C) brand strategy
Brand is the catalyst and driving force of product marketing.
The two brands "Jishentang" and "Wild Island" need to be further forged, and brand promotion needs to be strengthened, visibility should be improved and brand effect should be cast. Specific measures are as follows:
1. advertising, publishing soft and hard articles through newspapers and websites; Increase anti-aircraft guns, viaducts and architectural advertisements; Mail or distribute all kinds of promotional materials to target customers; Update and improve the company website and WeChat platform.
2. Exhibition promotion: participate in well-known exhibitions, chambers of commerce and exchanges in the industry to further demonstrate the strength of the company.
3. Visit key customers: visit important customers and interested customers, and sell on the spot.
4. Leverage of dealers: With the help of the influence of dealers, it will be promoted in all regions of the country.
Fourth, safeguard measures to achieve the goal
(1) Guarantee of production resources
1. As a second-line department, the production logistics department should be the strong backing of the marketing department. It must always operate around customer demand, and organize various production management activities such as material procurement, product production and quality control according to the product strategic planning and actual order demand of front-line departments.
Delivery of qualified products on time is the core task of the production department. The production department establishes an appropriate quality assurance system and quality objectives, takes appropriate control measures, and provides qualified products on time for first-line operations at an appropriate quality cost.
4. The control of production cost, especially the purchase cost of raw materials, is the key control and concern of the production department. It is necessary to overcome and digest all kinds of price increase factors, take reducing the cost of material procurement as a breakthrough, improve the production speed and output per unit time, drive down the cost of various products, including labor costs and energy consumption costs, and ensure that the cost of the company's products is not higher than that of similar products in the market.
(B) the protection of administrative human resources
"Service, support and guidance" is the management tenet of the general manager's office. Ensuring the logistics supply of the first-and second-line departments, establishing rules and regulations, rationalizing management and guiding the core departments to improve administrative personnel management are the important tasks of the general manager's office in the fourth quarter. Do a good job in human resource management from the following four aspects:
1. Speed up talent introduction and job recruitment: Based on the organizational structure of the company, all departments carefully assess their respective personnel needs, and the general manager's office will make overall plans to speed up the introduction and job recruitment of key positions among newly added personnel to ensure the needs of first-and second-line personnel; Establish a perfect talent recruitment system and appointment and dismissal mechanism, and basically introduce the required talents into recruitment before September 30.
2. Strengthen training: The general manager's office cooperated with relevant departments to establish a training system with management training as the core (including induction training and on-the-job training), and conducted systematic and targeted training for managers above middle level. Improve their management ability and management awareness. In addition, the sales tidbits and skills of new sales staff are supplemented by perfect and timely induction training, including company profile, various management systems, product details, industry status, work objectives, investment manuals, market environment and so on. While recruiting personnel, we will gradually promote the implementation and improvement of the training system.
3. Establish a reasonable performance appraisal system: according to the principle of "planned, step-by-step, quantifiable and sustainable", the general manager's office will take the lead in establishing a performance appraisal system based on target management, and complete the establishment and assessment of the performance appraisal system before September 10 according to the principle of hierarchical management and hierarchical assessment. It will be officially implemented in September. Performance management and salary system are implemented together to ensure the effective implementation of target management.
3. Establish a reasonable salary system: establish a salary system that is competitive externally, fair internally and inspiring employees, including employees' wages, benefits and bonuses; And constantly review and improve in the implementation. This item needs to be implemented together with the performance appraisal system, so that they can be effectively implemented.
4. Strengthen office management: The general manager's office will coordinate and sort out the company's internal processes and systems. Establish a perfect information management system and introduce it into collaborative software. At the same time, strengthen the management, tracking and promotion of various plans, objectives and tasks.
(3) Financial guarantee
In the fourth quarter, the company will provide favorable financial resources for the front-line departments, and tilt to the front line in terms of investment in advertising, manpower and expenses. At the same time, financial management should strengthen monitoring and supervision from the following four aspects:
1. gradually establish the company's comprehensive budget system: according to the company's core business objectives in the fourth quarter, combined with its own actual situation, gradually establish the company's comprehensive budget system, and take the lead in piloting the second-line departments and gradually push it to the first-line marketing departments.
2. Sort out the authorization system: in view of the needs of cost control and cost control, sort out the approval authority of the expenses involved, delegate the preliminary examination power of various expenses to the heads of various departments, and form a mechanism of equal rights and responsibilities; Financial management should strengthen monitoring and strictly count the rationality of the flow of expenses.
4. Improve the financial monitoring system: Financial management Improve the financial monitoring system, focusing on the financial information flow behind the market operation activities and the capital planning and return of cash flow.
(5) organization and management guarantee
1. General Manager Liu is responsible for signing the fourth quarter target responsibility letter with all departments, and defining the objectives, responsibilities and corresponding rights of all departments.
2. The heads of all departments shall decompose the targets at different levels, sign the fourth quarter target responsibility letter with personnel at all levels, and clarify the targets, responsibilities, rewards and punishments step by step. The Fourth Quarter Target Responsibility Letter of personnel at all levels is uniformly collected in the general manager's office, and centralized management is implemented, which serves as the basis for performance appraisal.
3. The general manager's office is responsible for organizing the "review meeting on the realization of business objectives" at the end of each month and quarter, summarizing the results, reviewing the gaps, formulating countermeasures and tracking the results.
4. All departments need to submit the target implementation and work implementation at the end of each month/quarter.
Verb (abbreviation of verb) General requirements
The business objectives in the fourth quarter are formulated on the basis of comprehensive balance and analysis, which is the guarantee for the company to realize its operating income and an important guide for management improvement. In order to achieve this goal, we need the joint efforts of all staff.
(A) update ideas and improve management.
The company believes that in order to achieve the business objectives in the fourth quarter, we must first update our concepts, and managers at all levels need to adapt to new management methods.
The overall situation consciousness, crisis consciousness and the constraint consciousness of "developing the company and sharing the achievements" have changed the management mode and operation mode of enterprise management, product development, logistics management, logistics support, financial management and time management, and laid a good foundation for the company's business development.
(2) Seriously and effectively implement it.
The company requires personnel at all levels to do all the work with a "rigorous and serious" attitude, and must carry out all the work with a "responsible" supervisor position, and must not have the bad habit and evil deeds of "I am responsible".
The company emphasizes that the value of employees lies in action and execution. The company will evaluate all employees with actions and execution, and will eliminate those employees who are idle on paper. Ensure that the company's management measures and market operations are effectively implemented and implemented.
(3) Give priority to performance and implement rewards and punishments.
Sales performance is the core of the company's business objectives in the fourth quarter, and sales are the carrier to achieve the objectives. Under the guidance of this idea, the company's basic policy orientation is "fixed salary for performance, quantitative indicators, step-by-step bundling and graded assessment". The management team is closely tied to the implementation of the company's plan with objectives and task indicators, and the middle managers and employees are closely tied to their superiors with performance indicators, and the top-down assessment method is adopted step by step to fully mobilize the enthusiasm of all employees. At the same time, for managers and employees who are not competent for their duties, measures such as taking the initiative to give way, organizational adjustment, company persuasion, and elimination of the last place should be taken to enhance hematopoietic function and improve management physique.
In short, the company hopes and requires all employees to work together with Qixin with brand-new ideas, brand-new looks and brand-new actions to achieve the company's business objectives in the fourth quarter!
The fourth part of the company's plan is that with the gradual development and maturity of the market in Mountain xx, the competition is becoming increasingly fierce, and opportunities and tests coexist. In 2005, sales will remain the focus of our company. Facing the initial investment and the existing market, as the sales manager of our mountain XX district, I am full of entrepreneurial passion, confidence and great responsibility.
Focus on the company's current situation and give consideration to future development. In 20xx, under the leadership of the general manager, I insisted on maintaining the existing market, seized the opportunity to develop potential customers, paid attention to sales details, strengthened quality service, stabilized and improved market share, and actively strived for the successful completion of sales tasks.
First, the sales target:
By 20xx65438+February 3 1, the sales task in Shanxx District is 5.6 million yuan, and the sales target is 7 million yuan (with the annual sales schedule of 20xx attached);
Second, the plan:
1. Make the annual sales master plan at the beginning of the year;
2. Draft the annual sales summary at the end of the year;
3. Draft monthly sales plan and monthly customer visit plan at the beginning of the month;
4. At the end of the month, prepare monthly sales statistics and monthly customer visit statistics;
Third, customer classification:
According to the annual sales volume of 20xx, the existing customers are divided into four categories: vip users, first-class users, second-class users and other users, and users at all levels are comprehensively analyzed.
Fourth, the implementation measures:
1, technical exchange:
(1) held a technical exchange seminar for the technical department and after-sales service department of vip customers this year;
(2) Participate in related industry exhibitions twice, and arrange large-scale friendship forums during the exhibitions;
2. Customer return visit:
At present, there are as many as seven or eight similar brands circulating in the domestic market, and there are three or four brands equivalent to ours. The technology is comparable, and the competition is becoming more and more fierce, which has constituted a market threat. In order to stabilize and expand the market, we must strengthen communication with customers and coordinate the relationship with customers and direct users.
(1) Visit vip customers once a month to strengthen information exchange with customers and increase feelings; Visit first-class customers every two months; For secondary customers, arrange the visit time separately according to the actual situation;
(2) to adapt to the situation, sales work is not only the end of sales to customers, but also to help customers deliver goods and do the work of direct users. This work has been included in my work focus in 2005.
3, network retrieval:
Give full play to our website and network resources, and find and master sales information through information retrieval.
4, after-sales coordination:
At present, our company still focuses on trade, "selling products is not as good as selling services." The next step is to strengthen the sense of responsibility and continuously strengthen quality services.
Users use our products as if they like the services we provide. From the perspective of stabilizing the market and long-term cooperation, we must strengthen the sense of being responsible for customers, seize every opportunity to contact users, provide warm, meticulous and thoughtful after-sales service, and add a winning chip for the company.
This year, I will strictly abide by the company's rules and regulations, strengthen business study, improve my business level, and strive to complete the sales task. The challenge has arrived. Since he chose a distant place, He Wei will share joys and sorrows. I believe: I will definitely win the wonderful work with my heart!
The coming xx year is full of hopes and challenges, which puts forward higher requirements for the engineering department. In order to actively cooperate with the property management of various residential quarters and complete various indicators and tasks. Based on the actual situation of the engineering department, we will focus on the maintenance work, continuously improve the service quality on the basis of the work of the original department, and make logistical support for the charge of the customer service center. The work plan is formulated as follows:
safety management
1, the safety management of equipment and facilities must adhere to the policy of "safety first, prevention first"; We must adhere to the systematic management mode of equipment maintenance process; We must persist in constant renewal and change; Improving the new level of safety technology can effectively and timely eliminate unsafe factors in the process of equipment operation and ensure zero major accidents.
2. Clear the responsibility for safe operation and form a perfect safety maintenance management system.
3. Strictly implement the operation safety regulations and realize the standardization and institutionalization of safety management.
4. Strengthen the safety supervision of external decoration companies and strictly enforce the safety access conditions of decoration units.
working face
1, strengthen the service consciousness of the maintenance department. At present, the engineering department needs to further improve the service level, especially in the way and quality. Our department will regularly carry out customer, civilized, polite and multi-functional technical training to improve the service quality and efficiency of department personnel.
2, improve the system, clear responsibility, to ensure the benign operation of the department. In order to give full play to the role of engineering department as a good communication and caring link between property and owners, we should improve and perfect the working system according to the service form to make it more suitable for the current work; From the system of equipment management and personnel arrangement, the work is truly rule-based and standardized. Through the implementation of the system, clear responsibilities, to ensure the sound development of departmental work.
3. Strengthen equipment supervision and cost awareness. The engineering department is responsible for the maintenance and management of all residential facilities and equipment, which is directly related to the control of property fees. Familiar with the operation and performance of the equipment, ensure the normal operation of the equipment, operate the gravity area under real supervision according to the specifications, and the engineering department will implement it according to the needs of related work to ensure the equipment, maintenance and effectiveness; And plan the maintenance of facilities and equipment to specific individuals.
4, to carry out training, strengthen learning, improve the skill level. At present, the service scope of the engineering department is still relatively limited, especially limited to the structure of its own knowledge. In order to further improve work skills, properly carry out theoretical study, learn from each other's strengths and improve the service level of the whole team.
5, according to the characteristics of facilities and equipment maintenance, formulate the corresponding maintenance plan, workflow points.
Third, do a good job in energy control and management.
Energy consumption usually accounts for a large proportion of the daily cost of property companies, and energy saving and consumption reduction is an effective means to improve the efficiency of companies. The key to energy management is:
1, improve the energy-saving awareness of all staff.
2. Formulate necessary rules and regulations.
3. Take necessary technical measures, such as separating the office electricity from the gate electricity, transforming the lighting facilities and equipment of the underground parking lot in addition to the original street lamps and elevators (with different charging standards) to minimize the energy consumption of the parking lot; Transform the lights in the corridor into energy-saving lamps; The lighting control switch in the corridor is transformed into a touch delay switch.
4. Conduct internal evaluation and control of equipment operation and maintenance costs to avoid and reduce unnecessary waste.
5. Purchase equipment and accessories directly from the manufacturer, purchase spare parts in a unified way, and carry out maintenance according to the equipment maintenance cycle. So as to replace the equipment in time, ensure the best energy-saving effect of the equipment and reduce the maintenance cost.
preventive maintenance
1. Preventive maintenance: All facilities and equipment shall have a maintenance and overhaul plan, and preventive maintenance shall be carried out according to the time, items and processes set in the equipment maintenance cycle.
2. Daily maintenance report processing: take maintenance measures in the form of maintenance report for the faults found in the daily use of facilities and equipment.
3. Daily inspection: The personnel on duty in the engineering department shall conduct 1-2 inspections on the equipment and facilities within their responsibilities when on duty, and handle the faults and anomalies in time.
5. Improve the archives of equipment and facilities, and make inspection records of maintenance work.
In order to ensure the integrity and continuity of the equipment and the implementation of the original data, we will further improve the departmental file management and establish the equipment ledger on the existing basis. For the newly taken over Venice Community, due to the lagging installation of supporting facilities of real estate companies, it is necessary to collect and follow up the facilities and equipment information.
6. Maintenance of facilities and equipment:
1, strictly implement the system of regular patrol inspection, handle problems in time when found, and patrol at least 1 time every day.
2. According to different seasons, especially the flood season, arrange regular inspections and strengthen patrol inspections to ensure safety.
3. According to the actual needs, derusting and painting the wrought iron guardrails, iron gates and lamp posts in each community. 4. According to the actual needs, transform the roads, flower beds and walls of each community.
Through the above work, our engineering department will show our company's service image, provide better and more thoughtful services for the owners, and create better conditions for the future development of our property management company.