Carry out rectification immediately

Recently, the relevant departments reported such a punishment news, that is, the product warning signs were unqualified, and IKEA was fined more than 470,000 yuan. Such news reports were successful as soon as they appeared, arousing widespread curiosity about the IKEA brand among countless netizens. Many of them wanted to consult us about the IKEA brand. The most frequently asked question is whether the IKEA brand is worthy of our trust? Did IKEA give a better response and make better rectifications after this incident?

In the face of various questions raised by netizens and friends, we first need to fully understand the basic situation of the IKEA brand. IKEA is a world-renowned furniture and home furnishing retailer from Sweden. Its harmonious product series can be described as a wide variety in function and style. Sales mainly include approximately 10,000 products including seat/sofa series, office supplies, bedroom series, kitchen series, lighting series, textiles, cooking utensils series, house storage series, children's product series, etc. After the quality inspection results were unqualified and penalties were imposed, IKEA responded to such a matter. They stated that they would strictly control every production detail of the company and strive to bring better quality to consumers. What a healthier and safer product. Faced with this response from a company, I think it is quite perfunctory. Here are some of my views on the IKEA brand.

1: The price of the product is relatively high

The price of the products produced by IKEA is relatively high compared with other products in the same industry. And after this incident, many people will have the feeling that as consumers, we paid a higher price but got a more dangerous product. IKEA's response this time is obviously to solve the company's credibility problem and does not make more rectifications to the company. Therefore, I think this response is rather perfunctory.

Two: Decline in corporate credibility

As a well-known brand around the world, IKEA itself should have strict controls on each of its products. It should not The relevant departments of our country conducted random inspections and discovered problems with the products. After this incident, the corporate credibility of the entire IKEA brand has undergone relatively obvious changes, and many people have lost confidence in this company.