The use value of trademarks is reflected in the fact that trademarks can distinguish different providers of the same goods or services, so as to facilitate the relevant public to consume their favorite goods or services. If a trademark is well known to consumers and the goods and services it identifies are favored by consumers, the value of the trademark will naturally be high. How to choose a valuable name for this trademark?

The trademark name should be easy to remember

For consumers, if the trademark is difficult to remember or they don’t know what the trademark is pronounced, then the trademark will undoubtedly be a failure. . Therefore, this requires the applicant to control the length of the trademark name when naming the trademark, and pay attention to reducing the memory burden on consumers, so that the trademark can be recognized and remembered by consumers. For example, the "Alibaba" trademark cleverly uses repeated words, which makes it catchy and easy to remember.

Trademark names should be easy to understand

If a trademark is easy to remember and has a beautiful meaning, it can also highlight the characteristics of the goods or services marked; this trademark is It is easy for consumers to understand and accept, and can produce a photographic effect, which will naturally increase the value of the trademark.

For example, the "Xiangpiaopiao" trademark is used on milk tea, which vividly conveys the aromatic characteristics of milk tea. It has become very popular since its launch, and the value of the "Xiangpiaopiao" trademark is also due to this. Significantly improved.

The trademark name must be easy to spread

A valuable trademark must not only be easy to remember and understand, but also be easy to spread. As a trademark used in commercial activities, the value of a trademark can only be accumulated and continuously improved if it is widely disseminated.

For example, the "Mengniu" trademark is simple and easy to remember and understand, and it easily reminds consumers of prairie and high-quality milk sources; therefore, "Mengniu" milk is very popular in the market, and "Mengniu" With its popularity all over the country, the value of the "Mengniu" trademark is self-evident.

The trademark name must have a certain degree of distinctiveness

When the Trademark Office examines an application for registered trademark, it often focuses on whether the trademark is distinctive. If a trademark lacks distinctiveness and makes it difficult to distinguish the goods or service providers it identifies, the Trademark Office will resolutely reject its registration application and refuse to register it.

Therefore, when naming a trademark, the applicant must make the trademark distinctive, so that the applicant can obtain the exclusive right to use the trademark and exclusively use the trademark in commercial activities.

In short, when naming a trademark, the applicant needs to ensure that the trademark is distinctive, thereby ensuring that the trademark name is easy to remember, easy to understand, and conducive to dissemination, so that the trademark will definitely have value.

In 2017, the number of trademark registration applications in my country exceeded the 5 million mark, reaching 5.748 million, an increase of 55.7% over the previous year. Both the number of applications and the growth rate hit a record high.

As of the end of 2017, my country’s cumulative number of trademark applications was 27.842 million, the cumulative number of registrations was 17.301 million, and the number of valid registered trademarks was 14.92 million, ranking first in the world for 17 consecutive years.

However, there are only two to three thousand commonly used Chinese characters in China. If you remove those Chinese characters that have derogatory connotations and are not suitable for trademarks, there are only more than a thousand Chinese characters. It is these more than one thousand commonly used Chinese characters. 15 million trademarks that combine Chinese characters have been registered, so the difficulty of trademark registration has greatly increased. When companies apply for registered trademarks, they often find that trademarks with beautiful meanings and distinctive images have already been registered by others. In this case, you can go to Bajie Intellectual Property Trademark Transfer Network () to quickly own a high-quality trademark through trademark transfer.