1. The company claims to be developed from companies in South Korea, Hong Kong, and even Europe and the United States, or is a subsidiary of these companies, or a domestic agent or franchisee of these companies' products (if you need confirmation, you can check the national trademark database. These brands must When entering China, you will definitely register your trademark in advance).
2. The company's registration time is not long (you can check it at the industrial and commercial department where the company is registered). It is usually not only registered in the mainland, but also registered in Hong Kong and other places (the cost of registering a company in Hong Kong and other places is very low), and proposes chain franchises ( The professional term is called franchise) characteristic business.
3. In order to prove the authenticity of the company, the company will often produce brand management authorization letters from some international brands or companies (note that the brand has not been registered as a trademark at all and does not exist at all). In order to fool people, these authorization letters are mostly It is in English, but there are many flaws in it. For example, the Chinese signature habit is still used, while foreign-related documents recognize the signature of the supervisor. Of course, over the past few years, these franchise scammers have been constantly upgrading, and their obvious loopholes have been constantly filled.
4． The so-called brands operated by these companies have no trademark rights. Please do not regard the trademark application acceptance notice as certification of successful trademark application. This is completely two different things. The former means that the Industrial and Commercial Bureau notifies you that the registration application for the trademark has been received, and the latter means that he actually owns the trademark. Franchise scammers often take advantage of the duped's lack of knowledge about trademarks and use trademark application acceptance notices to deceive people.
5. The lifespan of such a company can be as long as 2 years or as short as 1 year. Of course, it is too late to judge whether a company is a liar by its lifespan. There are also other characteristics, such as the concentration of fraud sites at Beijing West Railway Station, and there are a large number of such scammers in office buildings near Beijing West Railway Station. Of course, these characteristics may also be disappearing, because there will always be imitators entering. In addition, the scale of scammers continues to grow and they will also develop into other areas.
6． The products they sell are generally products whose price and quality are difficult for ordinary people to judge, such as clothing, gifts, health products, etc., in order to facilitate fraud.
The "Measures for the Administration of Franchise Organizations" stipulates that the franchise chain must have its own brand, have its own direct-operated store and operate continuously for more than 3 years, etc. If the franchise chain does not have these two characteristics, then it 100% a liar.