China Jordan Sports Company is the official partner of the 13th National Games, and American basketball star Michael Jordan authorized a law firm to send a lawyer's letter to Tianjin Sports Bureau and the Organizing Committee of the National Games, saying that the trademark of China Jordan was revoked by the court because of infringement, and the use of related trademarks in the National Games would have adverse effects.

China Jordan Company believed that the lawyer's letter infringed on his right of reputation, so it sued Michael Jordan and his authorized law firm to the court, demanding compensation for mental damages and rights protection expenses of * * * 1.1 million yuan. On July 19th, a reporter learned from Chaoyang court that the court had formally accepted the case.

This lawsuit is also considered as the aftermath of the 212 lawsuit.

Extended information:

In 212, Jordan sued China Jordan for infringement:

In February 212, Jordan Company was awarded the title of Jordan by American basketball superstar Michael? Jordan sued. However, in the end, American Jordan did not win as expected.

In the trial, Jordan Company listed its own advertising and business operation. In addition, Jordan Company also provided evidence that Jordan Company advertised in the NBA of the United States and Michael Jordan's teammates used Jordan Company's products to prove that Michael Jordan had already known the existence of Jordan Company's trademark, and put forward evidence that the dispute in this case was malicious.

On April 14th, 214, the Trademark Review and Adjudication Board made a trademark dispute ruling on No.3921394 "Jordan's professional basketball equipment is specially tailored for China consumers":

The graphic part of the disputed trademark is a silhouette of a dribbler, and the action image is relatively common and does not have specific directionality. It is difficult to identify that there is a one-to-one correspondence between the graphic and Michael Jordan, and it is generally recognized by the public to point to Michael Jordan, so Michael Jordan's reason that the disputed trademark damages his portrait right is not supported.

According to the first-instance judgment, Jordan of the United States did not get the imagined economic compensation, nor did he win the imagined victory.

Michael Jordan refused to accept this ruling and filed a lawsuit with Beijing No.1 Intermediate Court. At the beginning of 215, Beijing No.1 Intermediate People's Court rejected Michael Jordan's claim. Michael Jordan appealed to the Beijing Higher People's Court to cancel the original judgment and the accused ruling.

In the end, the Beijing Higher People's Court ruled that the appeal was dismissed and the original judgment was upheld.

China Youth Network-China Jordan sued the United States Jordan for infringement claim of 1.1 million yuan.