The trademark itself is not valuable, it is just words, graphics, symbols or other marks. A company may produce some products, and the products need a simple name or logo that can be quickly remembered by consumers, so trademarks come into being. A new trademark has no commercial value. Only through publicity and recognition by consumers can it become a brand and generate value. However, many operators do not register with the industrial and commercial department after completing trademark design and creating their own brands. Such valuable trademarks will become a means of making money if others preemptively register them. Because a well-known trademark is a brand, it has commercial value and a fixed consumer group.

Why did the owner of the spicy soup shop take off his trademark?

Forty or fifty Hu spicy soup shops in Xiaoyao Town, Jiaozuo, Henan, received court summons. It turned out that they were sued by the association for infringement, so they had to remove the infringing trademark. The association registered the three-character trademark "Xiaoyao Town" in 2003, so they have the legal right to use the trademark. If other businesses use such a trademark, it will be an infringement. Some of these merchants have been operating with such names for 25 years. When they removed the trademarks, they unconsciously started crying with their faces covered. It was precisely because of their weak legal awareness that they made such mistakes, and later faced huge claims for compensation.

A well-known trademark is the star among artists.

There are many artists in the entertainment industry, but very few stars. The same is true for brands. A trademark is the code name of a product. The public can see many different trademarks in shopping malls, but there are very few well-known trademarks whose names can be remembered. Well-known trademarks are brands that are widely known. Brand is popularity. When a product is recognized by consumers through marketing and stable quality, its trademark will become very famous and become a brand.

The Hu Hot Soup incident warns business operators that they must check the trademark website before using a trademark. They must not use a registered trademark, otherwise they will face claims from the trademark owner and use the same trademark for business operations. The reputation accumulated over the years will also disappear.