The trademark of Moutai is shown in the following figure:

The exclusive meaning of the wine label: in the form of a circle, using the contrast of red and blue colors, white is abstracted into an eagle, which symbolizes that the enterprise spreads its wings and soars like an eagle, and at the same time it is a metaphor for the English abbreviation "M" of the group company. The eagle symbolizes the grandeur of the enterprise, showing a strong and deep vitality and a bright and heavy corporate image.

Maotai five-star brand and Feitian brand liquor

After the establishment of state-owned Maotai Distillery in 1951, they have been using the "five-star" trademark. Under the historical background at that time, Moutai began to be sold abroad. Because it was the early days of the founding of the People's Republic of China, there were still many anti-China forces abroad. When anti-China forces saw the "five-star" sign, they made a big fuss about it, regarded it as a "political trademark", discriminated against Maotai and deliberately affected its overseas sales.

In order to solve this problem, China government had to change the logo of Maotai, and in 1958, it changed the "five stars" to "flying". The trademark "Feitian" is composed of two Feitian ladies holding gold cups, which is also the pattern in Dunhuang murals. Because the image of "flying" in Dunhuang murals has a great influence abroad, this symbol has been accepted by everyone, and anti-China forces are speechless.

above content reference: Baidu Encyclopedia-Maotai Liquor