Danzi Group, founded in 1998, is a cosmetics "high-tech" enterprise integrating scientific research, brand marketing, service and supply chain management.

Adhering to corporate vision, which has become a world-class brand, Danzi Group takes "ingenious technology to make beauty within reach" as its own responsibility, and adheres to the core values of "integrity and selflessness, focusing on customer value", and has successively established energy-class brands such as Danzi and Shuima, among which Shuima and Danzi have been awarded as "China Famous Trademarks".

The market share of mainstream Shang Chao channels ranks in the top three, and e-commerce and CS channels are also in the stage of rapid development. The flagship brand "Water Code" 2065438+ launched the water code research WETCODE in May 2009. PRO series began to transform from "basic water supply" to "black technology skin care", with professional wisdom to drive the brand technology transformation, and with the new concept of "technology water code" to lead the brand new transformation.

After 20 years of investment and development, a complete cosmetic research platform including formula research, basic research, efficacy evaluation and safety regulations management has been established. Its whitening and anti-aging efficacy evaluation laboratory is the only institution in China cosmetics industry that has been approved by CNAS according to the European Union EEMCO standard, and has also built a complete safety evaluation system for cosmetic raw materials and products.

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