1. What factors should be considered in store design?
1, store and trademark. The image of a specialty store is closely related to its name and trademark. The name of the store should be distinctive, but don't stray too far from the point. By the name of the store, customers can know what goods you are dealing in. In other words, the name of a food store should be like a food store, and the name of a clothing store should be like a clothing store. A good store name should have three characteristics: first, it is easy to read and remember; Second, it can highlight the business nature of the store; Third, it can leave a deep impression on people.
2. Signboards and signs. In addition to the name of the store, the choice and integrity of the font should also be considered. When we walk into the street, we often see some good store names, but they are embedded in the signboard in front of the door with crooked fonts. Spelling mistakes and traditional Chinese characters are common, and even some words are made by hand. Unusual words should be avoided in the signboards of monopoly stores. The purpose of the signboard is to make people see clearly, and mystifying will only arouse customers' disgust. In recent years, signs are increasingly adopted by monopoly stores, and move from plane to three-dimensional, from static to dynamic, moving in front of stores to attract passers-by.
Second, the store design considerations
1. To create a space atmosphere, you need to match colors, lighting, modeling and props. . Most specialty stores often add background music indoors, which helps to eliminate unwanted sounds. But if this kind of music is not mastered well and the sound is too high, it will be offensive; If the sound is too low, it won't work.
2. With the improvement of modern living standards and people's consumption level and concept, the requirements for the space design of specialty stores are getting higher and higher, not only consuming a single commodity, but also needing physical and mental pleasure. From its window design to indoor space design, the essence of a store is to create a space atmosphere, so that consumers can truly experience the beautiful feeling brought by goods.
3. Functional layout of storefront design. Many passages are designed to be different from other ground styles in appearance, using different colors or different materials, which can guide customers to visit in an orderly way to a certain extent, but some consumers subconsciously don't like being bound, preferring to walk freely and browse freely. So we should rely on the ingenious setting of containers to attract customers to walk freely. When a consumer who has been shopping all day walks into a specialty store, all she needs is a sofa or a chair to rest her.
What factors should be considered in the storefront design introduced by Bian Xiao above? Today, I will introduce the matters needing attention in storefront design for you. Of course, due to the space, it may be inconvenient for Bian Xiao to introduce too much here, so if there is anything else you need to know, you can contact us in time and we can communicate again. Of course, if you have any other questions, please call.