1. Uniqueness of logo design:

The formal rules and particularity of logos are to have their own unique personalities and not allow the slightest similarity, which makes logo design must be done To be unique, concise and outstanding, we pursue to create a unique visual experience and leave a deep impression on people. Therefore, the more basic requirement for logo design is to be able to distinguish it from existing logos, and should try to avoid similarities in names and graphics with various existing logos that have been registered and used. Only signs that are creative and have their own characteristics can have vitality. The more distinctive the personality of the logo, the stronger the appeal of the visual expression.

2. Attention of logo design:

Attention is the visual effect that a logo should achieve. An excellent logo should be attractive and give people a strong visual impact. Because only by attracting people's attention can the information conveyed by the logo have an impact on people. In logo design, focusing on contrast and emphasizing the sharpness and vividness of the visual image are important formal elements that generate attention. In particular, public logo design not only requires strong visual impact in conventional environments, but also requires the ability to maintain strong visual impact in various environmental conditions. Trademark design also requires that a good visual image of the trademark be maintained in various applications, so that the trademark can play a positive role in highlighting the brand, whether on the packaging of goods or in publicity in various media.

3. Popularity of logo design:

Popularity is an important factor that makes a logo easy to recognize, remember and spread. Popularity is not about simplification, but about winning more with less, with profound ideas, clear images, and elegance and vulgarity. A popular logo has the characteristics of wide public recognition and strong sense of intimacy. For trademarks, a general popular trademark image must first have a distinctive, loud and catchy trademark name. Based on a good brand name, comprehensively consider the characteristics of the trademark, choose a better solution, and then carry out specific design. Graphic design. A good trademark name not only affects the future circulation and dissemination of goods in the market, but also determines the designer's entire design process and final effect.

4. Universality of logo design:

Universality means that the logo should have a wide range of adaptability. The requirement for the universality of a logo is determined by the function of the logo and the need to display and promote the logo in different carriers and environments.

5. Informational nature of logo design:

The information transmission of logos has various contents and forms. The content information is both spiritual and material: real and virtual; corporate and product-related; raw materials and craftsmanship. Its information components range from simple to complex. The forms of sign information transmission include graphics, text, and a combination of graphics and text; there are direct transmission and indirect transmission. People's perception of information can be concrete or abstract; it can be explicit or implicit. Generally speaking, when processing and adjusting logo information, it is better to use concise modeling language to express compatibility information that is rich in connotation, has clear focus, and is easy for viewers to understand. Excellent logos have the perceptual characteristics of concise image, outstanding personality and compatible information.

6. Cultural nature of logo design:

Cultural nature is the inherent attribute of the logo itself. The cultural aspect in logos is to show spiritual information such as national traditions, characteristics of the times, social fashions, corporate or group concepts, etc. through logos. In the specific logo image, these cultural attributes revealed are naturally integrated into the content and form of the logo by the logo designer consciously or unconsciously based on his own understanding and conception of things. Therefore, the cultural nature of a logo can also be regarded as a characteristic of the design style or design taste of a specific logo. A sign with strong cultural significance and high design taste must be an extraordinary work with rich associations and thought-provoking features.