For trademark applicants, it is very important for trademark applicants to choose the trademark category that matches their products or services at the initial stage of trademark application. After selection, it will determine which of the same names you use are protected by law, which are used by others and also protected by law. When registering a trademark, you need to choose the categories and product items that need to be registered according to the classification of services and commodities. From the perspective of defense, enterprises can consider extending trademark registration to other fields outside the category of products.

Generally speaking, a trademark should occupy the scope of influence in at least the following aspects, covering the business scope of existing enterprises, including the future business scope of enterprises, and extending to confusing commodity categories, categories where the trademark itself may exist, and categories that have a negative impact on enterprises. When an enterprise registers a trademark, the preferred registration category and product item should be the attribute range of the product or service itself and other related categories. Enterprises that produce and process cooked food should register at least 29 and 30 kinds of convenience foods.

This is the first step for the company's registered trademark to obtain comprehensive legal protection. Our daily commodity classification is different from the commodity classification in service and commodity classification in some places, and it is easy to be confused. For example, computer game software and online games, if a company only registers trademarks in the categories of products, but ignores the easily confused product categories, once a competitor registers the same trademarks as you in these categories, it will definitely be copied and sold in the future.

Confusing consumers' cognition of genuine products is very harmful to enterprises. From the perspective of prevention, companies should register trademarks in the categories of products or services that may be launched in the future. Otherwise, when you launch new products and name your own trademarks, you may find that your favorite trademarks have been registered by others. ?

The above questions are my personal thoughts. If you have other ideas, you can comment or discuss them below.