Firstly, Hasselblad is made in Sweden. Secondly, Hasselblad’s current H series of digital SLRs, from the body to the lens, are all produced by Fujifilm. The body and lens are clearly marked with the Fujifilm trademark. Especially for the lens, the German Zeiss that has been used for many years has been abandoned, and only Fujinon lenses can be used. In fact, there is currently only one country that can produce the three major components of a digital SLR entirely on its own: high-quality lens groups, autofocus bodies, and photosensitive components (CCd, CMOS), and that is Japan! Germany's Leica and Rollei can make lenses, but not autofocus bodies and photosensitive components; Kodak, Samsung, Israel's Illustrated, Denmark's Phase One, they can't make lenses and autofocus bodies, but they can make photosensitive components; Sweden's Hasselblad , now we can only sell brands, the body and lens are made by Fuji, and the CCD is known by European and American manufacturers

Hasselblad has a camera history of 80 years (until 2021), and is deeply involved in medium format cameras. . We have created a large and complete medium-format camera system and accumulated many years of technology in the camera field. From film to 100 million pixels, what has changed is the visible appearance, but what remains unchanged is the pursuit of images.

Leica is a brand of cameras produced by a German company of the same name, consisting of the first syllables of Leitz and camera. The company's original name was Ernst Leitz & Co.