Do the trademark registration and company name need to be the same? I don’t know if you all have this habit. When you don’t have a mobile phone to play and are very bored, you like to look at the ingredient list and manufacturer list of nearby items. As a result, you will find that some product manufacturers have very down-to-earth names, while some company names are the same or similar to their trademark names. Why does this happen? The intellectual property rights are introduced in detail below.

Reason 1: Company name approval and trademark registration are two systems

Enterprise names are approved by the provincial industrial and commercial administration bureaus and generally consist of "administrative divisions, enterprise names, enterprise types" . Since enterprise names are generally managed by provincial industrial and commercial administration bureaus and are pre-distinguished by "administrative divisions," "duplication of names across provinces" is legal, which is different from "nationwide exclusivity of registered trademarks."

This creates a situation where companies with the same name compete for the "same trademark text", so even if the company name is approved by the latecomer, the trademark is still unable to be registered.

Reason 2: Company name approval takes less time than trademark registration

If you want to register a trademark, you generally need to register the company first. In other words, company name approval always precedes trademark registration. Trademark registration takes more than a year, so after you register your company, it is very likely that the trademark has already been registered by someone else. This is also an important objective factor in the inconsistency between the company name and the trademark registration.

Objectively speaking, the success rate of trademark registration is much lower than the company name approval rate.

Does it matter if the company name and trademark name are different?

The use of trademarks is very flexible, and it does not matter even if it is inconsistent with the company's name. Moreover, as there are more and more companies and competition among similar products becomes fierce, it is easier for consumers to focus on the products and no longer care about who the producers are. They will only remember the trademark, not the manufacturer.

For example, the catering platform "Ele.me" where we often order takeaways, did you know that it is owned by Shanghai Lazars Information Technology Co., Ltd.?

Few consumers know Go out and check who the producer is. Moreover, the multi-trademark strategy is also one of the brand strategies commonly used by enterprises. Through different trademarks, products are divided to make it easier for consumers to purchase according to their own needs. For example: "Golden Hongye Paper" in addition to the general paper product "Qingfeng" brand, also has the high-end "Weijieya" brand and the more affordable "Zhenzhen" brand.

So, we don’t have to worry about the inconsistency between the corporate name and the registered trademark. Because in actual use, consumers are not sensitive to the consistency of the two. As long as you promote your trademark well, your products will sell well.

Not every company name is suitable as a trademark. There was once an article introducing a special company. Their trademark has 38 characters, which is the full name of the company. In fact, this is not a good choice. After all, the company name is not very representative. If used as a trademark, it will not be easy to remember.

The trademark name must not only represent the enterprise, but also have its own shining point. It must be remembered and easy to spread, and it must comply with legal norms, otherwise it will be rejected.

The above is about whether the trademark registration and company name must be the same? content. If your situation is more complex, Intellectual Property also provides 24-hour online customer service consultation services. You are welcome to conduct trademark consultation.