According to Article 15 of the World Trade Organization’s Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS), a trademark is defined as follows: “Any trademark that is capable of distinguishing the goods or services of one enterprise from those of others. The mark or combination of marks of an enterprise's goods or services should be able to constitute a trademark. "It can be seen that a trademark is a mark that distinguishes the source of goods or services, such as the "Tong Ren Tang" trademark used on human medicines and civil aviation services. "Phoenix" trademark and so on. A trademark is a sign, but it is different from a mark. Only a mark that meets certain conditions can be used as a trademark.

Judging from the trademark regulations in various countries around the world, trademarks should meet the following conditions: (1) The trademark must be associated with specific goods or services; (2) The trademark must be visible, including text. , graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements; (3) The trademark should have distinctive features. Only signs with these elements can distinguish one company's goods or services from those of other companies. Therefore, the complete legal definition of "trademark" should be: words (including letters, letters, letters, etc.) with distinctive features used by producers (including manufacturing, processing, and selection) and operators of goods on goods or packaging and containers of goods. Numbers), graphics, lines, three-dimensional marks and color combinations, as well as combinations of the above elements, are visual signs used to distinguish one's own goods/services from those of others.

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