China cigarette, referred to as Zhonghua for short, is a cigarette brand established in 195 1. 1952 China tobacco company merged into Shanghai tobacco company. China Tobacco conquered consumers with its unique taste and charm, and won the reputation of China Tobacco, the first brand in China.

Chinese brand has always been the first brand in China's high-end cigarette consumption market, and it has become an important accessory for social elites to show their identity and value. Over the past 50 years, China has constantly established a modest but dignified demeanor, won the general admiration of high-end consumers, and became the absolute leader of the high-end tobacco market in China.

There are several major changes in cigarette labels in China, which are mainly divided into three stages:

In the late 1970s and early 1980s, the bronzing trademark on "Zhonghua" cigarette label was changed to bronzing trademark, which undoubtedly took advantage of the bronzing effect of the pattern, making the whole cigarette label look brand-new and the brand image of "Zhonghua" suddenly improved.

1994, bronzing printing was changed to more advanced gravure printing, and the material of cigarette labels was changed from white cardboard to aluminum paper. The original bronzing printing process is complicated, all of which are manual operation, with low printing efficiency and unstable quality, which obviously does not meet the needs of increasing output.

After changing to gravure printing, the efficiency is greatly improved and the printing quality is constantly improved. Therefore, at that time, the impact of this change was unprecedented. The above two changes in cigarette labels also reflect the development of tobacco printing industry from the side.

1998, China Tobacco Factory gradually developed a variety of fancy cigarettes, including some "Zhonghua" gift boxes and various drawer-type packages, which gave consumers more choices and promoted the further development of the "Zhonghua" brand cigarette market.

At present, the ex-factory price of hard porcelain is 187.2 yuan/article, the wholesale price is 370 yuan/article, the retail price is 450 yuan/article (zero price difference is 262.8 yuan/article), the ex-factory price of soft porcelain is 24 1.02 yuan/article, the wholesale price is 530 yuan/article, and the retail price is 700 yuan/article (zero price difference is 458.98 yuan/article).