Taobao consignment platform.
1. Definition of explosion title: The function of explosion title is to show the baby in front of the buyer to the maximum extent, so that the buyer has a greater chance to click on your baby. Therefore, the keywords in the title of the explosion must be accurate and highly match our baby. At the same time, it has unique characteristics, which can make our baby stand out among many products. Taobao consignment platform good explosion titles are original. In order to save trouble, don't directly copy the opening credits of other people's explosions. In this way, the system will set one or two products as the same model, and it will be difficult to recommend our products when recommending.
Second, keywords: the baby titles we usually see are long sentences. Sellers who have written keywords know that a baby title is actually composed of many keywords. (Of course, if you want to get traffic on the shelves, you must choose your precious blue ocean figure. The through train plan also needs the word blue ocean. If you don't choose blue ocean words, you can read the last link of the article and get your own blue ocean words. ) We can't write a title of more than 60 words. In other words, only 30 words can be entered into a title, which is based on Chinese characters. Two numbers or two English letters are one character, and one person is two characters. Taobao consignment platform in order to maximize the use of display space, access to display opportunities, keywords do not need to break sentences and punctuation. We just need to arrange keywords reasonably.
3. Core words: To write a baby title, we must first determine the core words of the baby. Our core words mainly start from category attributes or product attributes, and choose category words or product words. For example, our children's shoes category is "baby", then our core word can be chosen as children's shoes.
4. Attribute keywords: the content reflected by product parameters is the attribute of the baby. After determining the core words, you can extract the baby's attribute keywords. Such as round head, princess style, leisure, spring and autumn, etc. Whether the attribute keyword is directly related to the baby.
5. Collect more keywords. : Enter the keywords we choose in the search box. If you enter the word children's shoes, you can see many keywords with suffixes. Usually we call these words long tail words. This will help customers find our store more accurately. Looking closely, it is not difficult to see that most of the long tail words recommended by the system appear in the form of a combination of core words and attribute words after entering the core words. By analyzing the selling points of product attributes, words related to drop-down boxes and hot words related to traffic analysis, more candidate words related to main keywords are screened out. Collect more relevant keywords.
6. Promotion keywords: Promotion keywords mainly refer to words about commodity promotion information, which are often easy to attract and impress consumers. Taobao consignment platform, such as: 20 19 summer new style, clearance, etc. However, it should be noted that the title should not be free of postage, forbidden words, radical words, brand words and so on. First, these words can be searched whether they are written or not. Second, writing some illegal keywords in the title can easily be found illegal in the background, which will lead to the reduction of product rights. Therefore, when we write keywords, we should also pay attention to whether the choice of words is illegal.
7. Private brand keywords: Private brand keywords include commodity brands and our brands. This kind of words, if used properly, will have very practical significance and remarkable effect on improving the visibility of shops and building baby brands. But the brands mentioned here are the brands of our own goods and shops. Mainly used to improve the exposure of our brand and create products.