Collecting information

The first thing we have to do before opening a store is preparation. Information collection is very important for an online merchant. You all know it without me saying it. It works, right? For a novice, I don’t know what information to collect is useful. I was like this at the beginning and had no clue. Later, I gradually realized that everything related to online stores is something that needs to be understood. Including Taobao's product publishing rules, Alipay usage rules, forum rules, community rules, promotional activity rules, etc. Of course, what I said is definitely not comprehensive enough, and novices need to explore it themselves.

2. Find the source of goods

After understanding all the details about the online store, it is time to find the source of goods. A successful online merchant must have its own long-term suppliers. The key factor for success is to find a good source of goods. Quality, style, and price must all have their own unique advantages. Only in this way will we have a place among the numerous competitions. However, some novices will say that I don’t have such a good foundation, good strength, experience and a series of other problems. Of course, no problem is smooth sailing. Everything grows through difficulties and setbacks, and problems and opportunities coexist. So no matter how you deal with these issues, you must not take the source of goods lightly. Nowadays, the Internet is so convenient that you can easily search for products from all over the country. Large wholesale markets, local characteristic streets, and the Internet are all good ways for novices to find sources of goods. I suggest that novices like me try to find sources of goods on Alibaba first, and don’t look for too many suppliers. When I started my online store, I found the first supplier on Alibaba - Regal Jewelry. Now I still maintain cooperation with them. If you are interested, you can check it out.

Three Release Products

After receiving the goods, you must prepare to put the products in the store for release (Before this, you must prepare a digital camera) and how to process the pictures Woolen cloth? Everyone knows that many sellers are using Photoshop processors. This software has long been recognized by everyone, but how to use it? I still recommend that novices consult more senior sellers. Relatively speaking, they have a lot to learn from in this regard. In addition, some suppliers now provide Taobao data packages, which contain edited pictures and information. We can download and use them directly, which is very convenient. My supplier Regal Jewelry also provides such services. You can take a look and save me a lot of time.

Four. Putting the product on the shelf

After the pictures are ready, they can be put on the shelf. When editing products, some novices don’t know what the expiration date does. There are two options: 7 days and 14 days. At first, I chose the 14-day validity period. Later, when the business was bleak, I consulted a friend and realized the huge difference between 7 days and 14 days: As everyone knows, Taobao It is to put the items that are about to expire on the front page. If you choose 14 days, your product will be exposed once every 14 days. If you choose 7 days, you can have one more exposure. This will double your chances of getting views and transactions.

Five Logistics Management

Choosing a good logistics company for delivery management is also key. I suggest you ask old sellers. This will also reduce disputes for sellers due to logistics delays or damage. You should pay attention to the following points when shipping: 1) Be sure to carefully check each item before shipping, especially those with batteries or electronics. 2) If there are discrepancies between the pictures of some products and the actual products due to color difference, you should explain it to the buyer before shipping. 3) If the quantity is insufficient or the goods are slightly defective, try to explain it to the buyer to avoid unnecessary trouble.

6 Publicity and Promotion

Promotion Many novices face a credit crisis at the beginning. Why? I don’t think you need me to tell you anything! Therefore, we must seize any opportunity to promote and advertise: visit more communities, write more replies, participate in events, join Wangpu, Express, Alipay community, Alipay activities, Alipay promotions, write replies, etc.

Seven Payment Management

Alipay management is equivalent to fund management. I am currently using three accounts, one to manage sales funds, one to manage purchase funds, and one to manage expenditure cost funds. This allows us to better manage our business, especially to see at a glance whether the sales situation is good or bad.

Eight. Preventing Fraud in Business Operations

Be aware of fraud prevention at all times.

In today's society, there are all kinds of scammers, and the methods of deception are even more difficult for us to guard against. But you just need to remember one thing: don’t be greedy for petty gains. Don't think that pie will fall in the sky. As the saying goes, there is no free lunch in the world. Remember! No matter what excuse the other party gives, in the end he will ask you to reveal your account password to him. Whenever the other person talks about this, please be alert. Remember!

Nine after-sales service

In my mind, no matter how much profit is made on each order (sometimes there may be a loss for novices), I will always provide the best service until the buyer is satisfied. This is crucial. No matter what kind of unpleasant things happen with buyers, you must realize this. It can even be described in one sentence: selling products is also selling services. Whoever provides good service has a greater chance of success. In particular, providing some exclusive services makes it easier to establish your own brand. For example, I promised to return goods within 7 days without any reason. When I was running the store, no store owner dared to make such a promise. I was the first one to do so. , so everyone believes in the quality of my products. I can reveal here that I proposed the 7-day no-reason return policy to the supplier. At that time, Ruige Jewelry promised me the conditions. Why can’t I give it to my customers? However, as far as I know now, this "7-day no-questions-asked return" has become the promise of Ruige Jewelry Network to all agents, and there is no exclusive advantage at all.

10 Integrity Management

What is integrity? Integrity is a solid foundation for trading in any industry, and it is also the most important foundation for all people's activities! This is especially true for online stores. Therefore, we must create an online shopping environment based on integrity. We must treat every customer sincerely.

Usually friends who ask Big Bird "how to open an online store" are newbies who don't know anything, and such people must implement what they want. For example, I saw it today in Online Store China A very good article introducing how to open an online store, so do it immediately, go to Taobao immediately, learn step by step, follow the steps slowly, don't be afraid of trouble, you have to know, if you really become an online merchant, There will be a lot of troubles in the future, but there will also be a lot of fun in making money.

Please accept it as a satisfactory answer.