Trademark design should be diverse in style, clever in conception, concise and clear, easy to read and remember, distinctive and eye-catching, unique and novel. In turn, it can promote the product, make it easy for consumers to identify and confirm, arouse excitement and appreciation, and induce association and imagination. When designing a trademark, different strategies should be used based on the characteristics of the market, business methods, sales targets, and communication media, so as to generate prestige in the minds of consumers and turn it into intangible wealth.

Things you should pay attention to when looking for a trademark agent to handle trademark registration:

1. Don’t trust promises that guarantee success;

2. Don’t trust promises of expedited processing. ; (If you go directly to the trademark registration hall to apply for a trademark, you can receive a trademark registration application acceptance notice on the spot)

3. Be wary of charging fees multiple times;

4. Treat agents with caution Institutional installment payment

5. Do not believe in trademark announcement charges.

6. Don’t trust the guarantee of getting the acceptance notice. (As long as the information is qualified, the acceptance notice will definitely be issued. The acceptance notice is not equal to the trademark certificate.)

7. Be wary of paid publicity from newspapers and magazines. (After the trademark is approved, relevant newspapers and magazines will call and recommend paid promotion, but the so-called promotion is useless.)

Individuals can register trademarks, but they need to provide an individual industrial and commercial business license. The individual needs Be the owner of the self-employed business. It is recommended to apply through an agency. Although the fee will be more expensive, it is worry-free. The agency will make professional judgments on trademark inquiries and reduce the risk of application.

my country's "Trademark Law" stipulates that individuals with a self-employment license can register a trademark. To register a trademark, a copy of the self-employment license and a copy of the individual's ID card are required.

Trademark application process: Trademark registration is generally divided into two types: individual and company applications.

Documents required for individual application:

1. Copy of ID card (signature required);

2. Copy of self-employed license;

4. If an agency is entrusted, a power of attorney is required.

Documents required for company application:

1. Copy of business license (seal required)

2. Application for trademark registration;

3. If you want to entrust an agency, you need to provide a power of attorney.

The overall process takes about 14-16 months, including the acceptance notice (about 1-2 months), substantive examination (9 months), announcement (3 months), Certificate issuance (about 2 months).

Trademark registration process:

1. The trademark registration acceptance notice will be issued in 2-3 months:

From the date of trademark registration application, 2- After 3 months, if there are no problems with the submitted trademark registration application documents, the official will issue a "Notice of Acceptance of Trademark Registration Application";

2. A substantive review decision will be made within 9 months:

From the date of trademark registration application, within 9 months (usually around 9 months), the official will make a substantive review decision on the applied trademark. If there is no violation of Article 10 of the Trademark Law and Under the circumstances stipulated in Article 11 that trademarks are not allowed to be used or registered, and there is no prior similar trademark, the trademark application will enter the preliminary review and announcement stage;

3. If no one applies within 3 months If an objection is filed and the trademark registration is successful:

Within the 3-month preliminary approval announcement period (the 6th, 13th, 20th, and 27th of each month are the trademark preliminary approval announcement days), if no one else files an objection to the trademark, The trademark will be successfully registered after the preliminary review and announcement period, and the Trademark Office will issue a "Trademark Registration Certificate".

Generally, you need to find a trademark agent to register a trademark, so the cost of trademark registration includes two parts. The first part is the official fee of 300 yuan charged by the official, and the other part is the handling fee charged by the agent, which is usually 500 yuan. -2000.

The official fee is 300 per category (only 10 goods/services can be selected). If a trademark exceeds 10 goods/services in a category, each additional item will be charged. Goods/services require an official fee of 30 yuan. (Note: Trademark applications are subject to fees based on category)