Before 20 14, the converter of Bull Group led the market. According to China Electric Industry Yearbook 20 15, Bull Group ranked first in the inverter business in 20 14.
However, in 20 15, the socket market began to change due to the intervention of Xiaomi. 20/kloc-in April, 2005, Xiaomi launched a patch panel with USB function in the market, and the price was 49 yuan/piece. According to the data on the day of 20 15 rice noodle festival, 247,000 millet patch panels were sold.
After that, Xiaomi and Bull Group started a domestic socket war.
Extended data:
Bull Group launched two new products, Rubik's Cube USB socket and anti-overcharge USB socket, to occupy the market, and the prices of the two products are higher. According to the prospectus, the proportion of higher-priced USB socket sales in 20 17 years increased from 9.84% in 20 18 years and 9.84% in 20 18+0-03 months to 6.72%.
The main products of Bull Group are converters (sockets), wall switch sockets, LED lighting and digital accessories. Among them, the revenue of converters accounts for the largest proportion of Bull Group.
However, in the prospectus of Bull Group, Xiaomi is still listed as a domestic competitor.