It is THENORTHFACE.

The North Face is a well-known outdoor equipment brand in the United States. In 1966, two avid hikers established a small mountaineering supplies retail store in San Francisco, USA, and quickly grew and became a retail store. A well-known company that sells professional mountaineering and hiking equipment, its logo is three rainbows.

TheNorthFace? The North Face was founded in 1966. It is an important member of the American listed company VF Group. It is headquartered in an energy-saving and environmentally friendly industrial park in California, USA, that has obtained LEED Gold Level certification. It is committed to providing outdoor athletes with Professional gear for every demanding adventure.

Brand origin:

The name "TheNorthFace?" comes from the coldest and most difficult to climb north slope of the mountain. The image comes from HalfDome, which comes from California, USA. The peaks in Asia's Yosemite National Park (Yosemite National Park) are therefore called "North" in Chinese, which means exploring the most difficult and dangerous outdoor spirit.

In 1997, TheNorthFace? adopted a new promotional slogan - "Exploration never stops", which has since become the brand's most important spiritual slogan.