Trademark is an intangible asset of an enterprise, and it is an important symbol for an enterprise to expand its popularity and influence. If an enterprise wants to grow and develop, it can't just rely on good goods and services. It is most important to have a good trademark. Mr. Jiameiguang, a famous Japanese sales expert, once said: If the operator's eyes are fixed on the trademark, the enterprise will have hope to prosper. ?
What did the author say? Trademark shortcuts? , is a phenomenon that exists in many enterprises now. These operators focus on imitating other people's prior trademarks. Today, when trademark resources are so scarce, it is really not easy to create a good trademark. So many operators will choose to borrow trees to enjoy the cool? Trademark shortcuts? Road, slack on their own brand building, using other people's trademarks, losing the originality and distinctiveness of trademarks. Like what? Yu' ebao? And then what? Manbao? At first glance, it is easy to be recognized as a trademark. In the eyes of the general public, these two trademarks are not well recognized and difficult to distinguish. Take the internet finance industry, which is relatively hot now. What are the various industries in the industry? Bag? It is also very popular with the trend. ? Clown? As a wealth management product, it is also widely used by many Internet finance companies. And Xiaomi Company sued Huazhong Company? Xiaomi e loan? Trademark infringement, 360 company lawsuit? 360 loan network? Trademark infringement cases, etc. All of them bear the consequences because they imitate other people's trademarks or are too similar to previous trademarks, lacking originality and distinctiveness of trademarks.
So how can we create a good trademark for the maker who is starting a business? The author believes that creating a good trademark should pay attention to the following points:
First, the trademark should be significant. Paragraph 1 of Article 9 of the Trademark Law stipulates that the trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others. ? This article warns operators not to imitate other people's prior trademarks and try to avoid the risk of being rejected by the Trademark Office or raised by the other party. Entrepreneurs should be innovative in the creation of trademarks, emphasizing the originality of trademarks, such as choosing some easily recognizable coined words as trademarks and so on.
Second, trademarks should be simple and easy to remember. Choose some trademarks that people can remember once they see them. Take word mark as an example. Don't use traditional Chinese characters and uncommon words. And graphic trademarks, as far as possible obvious lines, simple structure and so on. There are many such trademarks in real life, such as? 58 city? 、? Goubuli steamed bun? And so on, are very simple and easy to remember, can leave a deep impression on consumers, which is very conducive to the brand marketing and long-term development of enterprises.
Third, the trademark should be consistent with the enterprise name. This can facilitate the later publicity of the enterprise. Not only promoted the enterprise, but also promoted the trademark, achieving the effect of killing two birds with one stone.
Fourth, create your own combined trademark. A combined trademark refers to a trademark composed of any two or more of the six elements of "words, graphics, letters, numbers, three-dimensional signs and color combinations". The combined trademark image is vivid, easy to attract attention and remarkable. But any combination should pay attention to coordination and clarify the central idea. The above points are the author's suggestions on how to build a good trademark.
At the moment? Internet plus? In the new economic form, owning a good trademark and creating your own brand is the key to the development and continuation of enterprises. Entrepreneurs should never take shortcuts to save trouble and imitate other people's previous trademarks. We should use innovative thinking to create our own trademarks, build our own brands and make the enterprise bigger and stronger.