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Combination trademark, collective trademark and certification trademark
Combination trademark, collective trademark and certification trademark

A combined trademark refers to a sign composed of words and graphics used in goods or services. The combined trademark has the advantages of illustrations, vivid images, eye-catching, easy identification and easy call. But the combination of words and graphics must be coordinated, and the central idea of expression must be clear. Don't match the words of cattle with the patterns of horses, which will confuse consumers. This kind of combined trademark, which is not prominent in the central idea and lacks significance, not only puzzles consumers, but also makes it difficult for applicants to obtain approval and registration when submitting such trademark registration applications. Examples of combined trademarks:

Collective trademark refers to the symbol used by social groups, associations or other cooperative organizations to express the membership of the joint organization; Members of its organization use the trademark on goods or services to distinguish them from goods or services provided by non-members. The trademark is called a collective trademark. The registration and use of collective trademarks is conducive to the combination of small and medium-sized enterprises, promoting their intensive operation, forming competitive sales channels in the market, promoting the promotion of products and trademarks, and promoting scale operation.

A certification trademark refers to a sign that guarantees the source, raw materials, manufacturing methods, quality, accuracy or other characteristics of the goods or services provided, also known as a guarantee trademark. This trademark is generally applied for registration by the Chamber of Commerce or other organizations. The applicant has the ability to inspect the goods or services specified by the trademark and is responsible for the guarantee.