Many laymen want to know the market situation of trademark transfer so that they will not make a loss-making transaction when purchasing trademarks. Many companies will have doubts when purchasing trademarks. How is the price of trademark transfer determined? How much is the reasonable price for trademark transfer? Today, the editor will explain to you one by one how to judge how much a trademark is worth?

How is the price of trademark transfer determined? ?

Generally speaking, there are three types of trademark transfer prices

1. Trademark transfer fee: Usually the industry fee is 1,000 yuan.

2. Trademark transfer agency service fee: If you entrust an agency, you will also need to pay a certain agency service fee.

3. The price of the trademark itself: Of course, a trademark that is highly recognizable, has a good meaning, and is well-known is a "good trademark" that everyone is competing for, and the price is naturally not low; for example: Apple The company spent 300 million yuan to buy "IPAD" from "Proview"; it spent 3.65 million U.S. dollars (equivalent to 24.9046 million yuan at the time) to buy the "Iphone" trademark from Hanwang Technology Apple?

How much is the reasonable trademark transfer price? ? ?

Usually, the trademarks on the market range from 5,000 to 20,000 yuan. This mainly depends on whether the name of the trademark is smooth, the number of words, and whether it meets the positioning of the project.

For example, if you are a company that sells glasses and you have a trademark called "Magic Mirror", then the price of this trademark is expensive, ranging from hundreds of thousands to several million, with no upper limit.

It is mainly valuable in three aspects: 1. It is short, 2. It has a clear meaning and is easy to understand, 3. It is relatively attractive and has a high degree of public acceptance.

The trademarks we usually purchase for projects usually cost around 20,000 yuan as long as they match the brand image and positioning. ?

In fact, there is a very simple way to determine the approximate price of an idle trademark, and that is to look more! Open Mima Trademark Website, and after you compare hundreds or thousands of trademarks, you will naturally know how much a trademark should cost! ?

How to determine how much a trademark is worth?

The value of a trademark has no fixed range. The value of a trademark is constantly reminded. Let’s compare our “Kweichow Moutai” and “Erguotou”. “Kweichow Moutai” is known as the national liquor. It is a famous wine well known throughout the country, but "Erguotou" is also a good wine well known to the masses. Although the price of "Erguotou" is not as good as that of "Kweichow Moutai", this brand is worth it. The value of Erguotou and the value of Kweichow Moutai are immeasurable. Therefore, how much a trademark is worth depends on whether the trademark is known to the general public.

Trademarks are intellectual property rights and are the core part of an enterprise. Trademarks are valuable intangible assets of an enterprise. You cannot ignore its position in an enterprise just because a trademark is an intangible asset.