Recently, I was reading a book called "Murphy's Law", which talked about many famous effects, laws, and principles, which benefited me a lot. I have specially selected a few that touched me deeply to share with you.

Did you know that "Coca-Cola" once changed its name?

The Coca cola drink, which was born in 1886, was very popular as soon as it came out. In the early 1920s, this international brand entered the Chinese market for the first time. After a few years, it was discovered that compared with the popularity of the market in other countries, The response to Coca-Cola in the Chinese market can be described as bleak, with almost no one paying attention.

What is the reason for this? After investigation, marketing personnel dispatched from Coca Cola's headquarters found that the problem lay in the Chinese translation. It was during the period of the Republic of China, and the translator's writing style was relatively archaic, and he did not pay attention to whether the translated name was catchy. He actually translated Coca cola as tadpole chewing wax.

Tadad chews wax, this is just a meaningless transliteration, but it produces a serious Kuleshov effect. The first thing that Chinese audiences think of when facing this name is that it tastes bad or even disgusting. Because there is an idiom in China called "It tastes like chewing wax", and in Chinese, the word "tadpole" only corresponds to tadpoles, which are those black and slimy frog larvae. This has led to Chinese audiences directly comparing tadpoles to chewing wax. Wax's psychology is projected onto Coca cola.

Even though I understand that this is just a meaningless transliteration, I still can’t help feeling rejection and disgust.

It was not until the 1980s that the Coca Cola brand entered the Chinese market again. This time, it chose a new translation name - Coca-Cola. Since then, Coca-Cola has detonated the Chinese beverage market.

This is a typical case of the Kulishov effect.

The Kuleshov effect means that the emotions people feel and the things they see are actually just the psychological projection of their own associations. In other words, the world in your eyes is actually the world in your heart.

The Kuleshov effect plays an important role in real life, especially in the choice of trademark names and trademark patterns by major brands.

And if we take it one step further and lead it to a deeper level - the level of the human being itself, perhaps it will have greater guiding significance.

To a large extent, the world we face is actually a reflection of our inner being. Just like when facing a glass of water that is half full, an optimistic person will see the remaining half glass of water, while a pessimistic person will only see the half empty glass. People with beautiful souls can always discover the beauty of the world, and people with ugly souls can always glimpse the darkness of the world.

Finally, let me end with a story that came to my mind after reading it!

The great poet Su Dongpo and Zen Master Foyin were very good friends. Su Dongpo often visited Zen Master Foyin, and the two often bickered and joked with each other.

One time, Su Dongpo came to visit Zen Master Foyin again. He smiled at Zen Master Foyin and said, "I think you look like shit." Zen Master Foyin laughed and said to him, "I think you look like shit." Like a Buddha."

Su Shi was very happy and felt that he had taken advantage. He went home happily to show off to Su Xiaomei. Su Xiaomei laughed loudly after listening to her brother's description and said, "You are taking advantage of it. You are clearly at a disadvantage. What you see in your eyes is what you have in your heart. Zen Master Foyin sees you as a Buddha because he has a Buddha in his heart. And you also Lost!"