Legal analysis: there is no limit. A company can apply for multiple different trademarks, and the company benefits by operating and developing the trademarks it holds. Trademark law does not stipulate that a company can only apply for one trademark. According to the principle that nothing is prohibited by law, a company can apply for multiple trademarks. In practice, many companies have registered several trademarks similar to their well-known trademarks to prevent their rights and interests from being damaged.

Legal basis: Article 22 of the Trademark Law of People's Republic of China (PRC). The applicant for trademark registration shall fill in the category and name of the goods using the trademark in accordance with the prescribed commodity classification table and apply for registration. An applicant for trademark registration may apply for the registration of the same trademark for many kinds of goods through one application. Applications for trademark registration and other relevant documents may be submitted in written form or in the form of data messages.

Article 14 of the Regulations for the Implementation of the Trademark Law of People's Republic of China (PRC) applies for trademark registration, and the applicant shall submit his/her identity certificate. The name of the applicant for trademark registration shall be consistent with the documents submitted. The provisions of the preceding paragraph on the applicant's submission of identity documents shall apply to other trademark matters submitted to the Trademark Office, such as alteration, transfer, renewal, objection and cancellation.